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Cult Gaia in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy women's clothing, is Cult Gaia named? This is the answer from our latest monthly measurement, October 2026.

#35

of 68 stores measured

1/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Cult Gaia

#33	Catherines	1/35
#34	Coldwater Creek	1/35
#35	Cult Gaia	1/35
#36	Hatch Collection	1/35
#37	House of Harlow	1/35

See the full ranking for Women's clothing

What AI says about Cult Gaia

“Why it’s great: Owned by Amazon, Shopbop features a very modern, chic edit of designer clothing, shoes, and accessories (Staud, Ganni, Cult Gaia, Anine Bing).”

Gemini, asked: Which American website should I use to shop for women's fashion?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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