The index › the United States › Women's clothing › Free People

Free People in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy women's clothing, is Free People named? This is the answer from our latest monthly measurement, October 2026.

#27

of 68 stores measured

6/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Free People

#25	Vince	2/35
#26	Chico’s	1/35
#27	Free People	6/35
#28	Boden	3/35
#29	Agolde	2/35

See the full ranking for Women's clothing

What AI says about Free People

In the 7 answers that name Free People, AI mentions: service and advice (2x), low prices (1x), wide range (1x), trusted (1x), sustainable (1x).

“It carries hundreds of well-known brands (Free People, Madewell, Nike, Vince, Topshop) and has legendary customer service, including generous return policies and free shipping within the US.”

Gemini, asked: Which American website should I use to shop for women's fashion?

“For most shoppers, Nordstrom is probably the best all-around American online store for women’s clothing because it has: - A very wide range of brands and price points - Reliable sizing information and customer reviews - Strong customer...”

ChatGPT, asked: What is the best American online store to buy women's clothes from?

“Best for Shoes & Everyday Basics: Zappos While primarily known for shoes, Zappos has an extensive catalog of women's clothing (from Levi’s to Free People).”

Gemini, asked: Which US webshop has the best return policy for women's clothing?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

Follow this rank

Get an email when Free People moves up or down in the next measurement. Free, one click to stop.

Is this your store?

See the buying questions where AI names someone else instead of you, and what to change. Free, no account.

See the questions I lose

Is this your store and do you want it out of the index? Email hello@krilloai.com and we remove it the same day.