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Gap in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy women's clothing, is Gap named? This is the answer from our latest monthly measurement, October 2026.

of 68 stores measured

12/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Gap

#6	Torrid	4/35
#7	Banana Republic	12/35
#8	Gap	12/35
#9	Anthropologie	11/35
#10	Lulus	8/35

See the full ranking for Women's clothing

What AI says about Gap

In the 15 answers that name Gap, AI mentions: low prices (7x), quality (2x), trusted (1x), wide range (1x).

“Best budget shopping: Target, Old Navy, Gap, and ASOS.”

ChatGPT, asked: Where is the best place to buy women's clothing online in the US?

“Old Navy / Gap, Basics, denim, activewear, and casual dresses.”

ChatGPT, asked: Where can I buy stylish women's outfits online in the United States?

“Other very common destinations include: - Walmart and Target, affordable basics, activewear, seasonal clothing - Old Navy, Gap, and Athleta, casualwear and activewear - Shein, low-priced, trend-driven fashion, especially popular with...”

ChatGPT, asked: Where do most American women shop for clothes online?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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