#16
of 62 stores measured
The index › the United States › Women's clothing › Kohl’s
Kohl’s in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy women's clothing, is Kohl’s named? This is the answer from our latest monthly measurement, November 2026.
7/35
buying questions where AI names it; the category median is 1
0
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Kohl’s
See the full ranking for Women's clothingWhat AI says about Kohl’s
In the 8 answers that name Kohl’s, AI mentions: low prices (2x), trusted (1x).
“Other very common destinations include: - Walmart and Target, affordable basics, activewear, seasonal clothing - Old Navy, Gap, and Athleta, casualwear and activewear - Shein, low-priced, trend-driven fashion, especially popular with...”
ChatGPT, asked: Where do most American women shop for clothes online?
“Macy’s & Kohl’s: Particularly popular among Gen X and Baby Boomer women who rely on their deep discounts, rewards programs, and familiar classic brands.”
Gemini, asked: Where do most American women shop for clothes online?
“JCPenney / Kohl’s, Look for store-brand jeans and coupon stacking; sale prices can be $15–$30.”
ChatGPT, asked: Where can I buy cheap women's jeans online in the US?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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