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Lands’ End in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy women's clothing, is Lands’ End named? This is the answer from our latest monthly measurement, October 2026.

of 68 stores measured

6/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Lands’ End

#3	ThredUp	11/35
#4	Universal Standard	9/35
#5	Lands’ End	6/35
#6	Torrid	4/35
#7	Banana Republic	12/35

See the full ranking for Women's clothing

What AI says about Lands’ End

In the 8 answers that name Lands’ End, AI mentions: trusted (3x), quality (3x), low prices (2x), premium (1x).

“Other dependable US-based options, depending on your style: - J.Crew, polished basics, workwear, casual classics - Universal Standard, high-quality essentials and notably inclusive sizing - Lands’ End, practical, durable basics,...”

ChatGPT, asked: Which American webshop sells reliable women's clothing?

“Lands’ End, Good for modest, chlorine-resistant, tummy-control, and long-torso options.”

ChatGPT, asked: Where can I safely order women's swimwear online in the US?

“Lands’ End, reliable, affordable everyday winter coats and plus-size options.”

ChatGPT, asked: Which American online store has good reviews for women's winter coats?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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