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Madewell in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy women's clothing, is Madewell named? This is the answer from our latest monthly measurement, October 2026.

of 68 stores measured

13/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Madewell

#1	Madewell	13/35
#2	Revolve	13/35
#3	ThredUp	11/35

See the full ranking for Women's clothing

What AI says about Madewell

In the 16 answers that name Madewell, AI mentions: quality (4x), trusted (3x), low prices (2x), service and advice (1x).

“It carries hundreds of well-known brands (Free People, Madewell, Nike, Vince, Topshop) and has legendary customer service, including generous return policies and free shipping within the US.”

Gemini, asked: Which American website should I use to shop for women's fashion?

“Madewell, Denim, relaxed everyday clothing, leather goods, and classic casual style.”

ChatGPT, asked: Where can I buy stylish women's outfits online in the United States?

“Best for Everyday Casual & Great Denim: Madewell”

Gemini, asked: What is the best American online store to buy women's clothes from?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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