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Soma in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy women's clothing, is Soma named? This is the answer from our latest monthly measurement, October 2026.

#41

of 68 stores measured

1/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Soma

#39	Roaman's	1/35
#40	Soft Surroundings	1/35
#41	Soma	1/35
#42	SSENSE	1/35
#43	Staud	1/35

See the full ranking for Women's clothing

What AI says about Soma

“Why it’s well-known: Soma is renowned for soft fabrics (especially their Embraceable and Vanishing Back lines) that hold up well over years of washing.”

Gemini, asked: Which US website is well-known for selling quality women's lingerie?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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