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Talbots in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy women's clothing, is Talbots named? This is the answer from our latest monthly measurement, October 2026.

#22

of 68 stores measured

3/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Talbots

#20	Eileen Fisher	3/35
#21	mmlafleur.com	3/35
#22	Talbots	3/35
#23	jjill.com	2/35
#24	Princess Polly	2/35

See the full ranking for Women's clothing

What AI says about Talbots

In the 4 answers that name Talbots, AI mentions: low prices (1x).

“Gen X & Boomers (Mid 40s+): Amazon, Kohl’s, Macy's, Talbots, J.Jill, TJ Maxx online.”

Gemini, asked: Where do most American women shop for clothes online?

“Other trustworthy U.S.-based options depending on your style: - J.Crew, polished basics, work blouses, cotton and silk styles - Madewell, casual, modern tops and denim-friendly styles - Everlane, minimalist basics and...”

ChatGPT, asked: Which American website can I trust for buying women's tops and blouses?

“For a classic wardrobe, start with Talbots, J.Jill, Chico’s, Lands’ End, and Eileen Fisher.”

ChatGPT, asked: Where can I buy women's clothing online in the US that is designed for older women?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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