Best online stores for yoga and pilates in the US
35 buying questions · the United States · 2 assistants
| # | Store | Named | Recommended |
|---|---|---|---|
| 1 |
Balanced Body balancedbody.com |
19 / 35 +18 | 15 |
| 2 |
yogaaccessories.com yogaaccessories.com |
6 / 35 +5 | 6 |
| 3 |
gaiam.com gaiam.com |
11 / 35 +10 | 5 |
| 4 |
yogaoutlet.com yogaoutlet.com |
8 / 35 +7 | 5 |
| 5 |
Pilates.com pilates.com |
7 / 35 +6 | 3 |
| 6 |
Stamina Products staminaproducts.com |
4 / 35 +3 | 3 |
| 7 |
Peak Pilates peakpilates.com |
12 / 35 +11 | 2 |
| 8 |
OPTP optp.com |
5 / 35 +4 | 2 |
| 9 |
AeroPilates aeropilates.com |
3 / 35 +2 | 2 |
| 10 |
ProsourceFit prosourcefit.com |
3 / 35 +2 | 2 |
| 11 |
yogadirect.com yogadirect.com |
2 / 35 +1 | 2 |
| 12 |
QVC qvc.com |
6 / 35 +5 | 1 |
| 13 |
ToeSox toesox.com |
3 / 35 +2 | 0 |
| 14 |
Bean Products beanproducts.com |
2 / 35 +1 | 0 |
| 15 |
Frame Fitness framefitness.com |
2 / 35 +1 | 0 |
| 16 |
Pointe Studio pointestudio.com |
2 / 35 +1 | 0 |
| 17 |
Brentwood Home brentwoodhome.com |
1 / 35 | 0 |
| 18 |
B Yoga byoga.com |
1 / 35 | 0 |
| 19 |
CRZ YOGA crzyoga.com |
1 / 35 | 0 |
| 20 |
DharmaCrafts dharmacrafts.com |
1 / 35 | 0 |
| 21 |
HeyNuts heynuts.com |
1 / 35 | 0 |
| 22 |
Samadhi Cushions samadhicushions.com |
1 / 35 | 0 |
| 23 |
Yoloha Yoga yolohayoga.com |
1 / 35 | 0 |
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Category median: named in 1 of 35 questions (the middle store of all 37 stores we measured; +n is how many questions a store is above it).
Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 14 stores were named in none of these questions.
This ranking covers the 37 stores we measure in this category. That is not every store in the market.
The top 10, real questions with who AI named, the sites AI cites and how it describes #1. Free, by email.
Named is not recommended
Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.
Where AI sends shoppers
Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.
| Amazon Marketplace |
45 of 70 | AI sends shoppers there. Selling there too, or being clearly better on your own site, both help. |
| Facebook Community |
5 of 70 | Be present there with useful posts or answers; AI repeats what people say. |
| Facebook Marketplace Platform |
3 of 70 | AI sends shoppers there. Check whether you can be listed. |
| Amazon US Platform |
2 of 70 | AI sends shoppers there. Check whether you can be listed. |
| Craigslist Platform |
2 of 70 | AI sends shoppers there. Check whether you can be listed. |
| Pilates Contrology Marketplace Platform |
2 of 70 | AI sends shoppers there. Check whether you can be listed. |
| Walmart.com Platform |
2 of 70 | AI sends shoppers there. Check whether you can be listed. |
| Walmart Marketplace Platform |
1 of 70 | AI sends shoppers there. Check whether you can be listed. |
The questions we asked
Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.
- I usually buy yoga stuff from big general retailers, which specialized American webshop should I try instead?
AI named: YogaOutlet.com, Manduka, Jade Yoga - are there any American online stores dedicated to yoga and pilates other than the big department store websites?
AI named: Manduka, Jade Yoga, Hugger Mugger - what is the best American website to buy pilates reformer accessories?
AI named: Balanced Body, Merrithew / STOTT Pilates, Peak Pilates - where can I buy affordable yoga clothing online in the US?
AI named: Old Navy, Target, Walmart - where can I buy yoga blocks and straps online in the United States?
AI named: YogaOutlet, Gaiam, Manduka - where do most Americans shop online for yoga and pilates gear?
AI named: Amazon, Walmart, Target - where in the US can I buy yoga gear online with free and fast shipping?
AI named: Amazon, Gaiam, Manduka - where is the best place to buy yoga mats online in the US?
AI named: REI, Manduka, JadeYoga - where should I shop online for pilates equipment in America?
AI named: Balanced Body, Merrithew, Peak Pilates - which American online shop has a good selection of meditation cushions and yoga bolsters?
AI named: YogaAccessories.com, Hugger Mugger, Brentwood Home - which American online store can I trust to buy a yoga mat from?
AI named: REI, Manduka, Jade Yoga - which American online store has the best return policy for large pilates machines?
AI named: Costco, Amazon, Balanced Body - which American online store has the lowest prices on yoga bolsters and blocks?
AI named: YogaAccessories.com, Walmart.com, Amazon - which American online store is best for complete beginners looking to buy their first yoga mat and props?
AI named: Target.com, YogaAccessories.com, Gaiam - which American webshop has the easiest return policy for yoga mats?
AI named: REI, Costco, Target - which American webshop is best for buying kids yoga mats and children's pilates gear?
AI named: YogaDirect.com, Gaiam.com, BalancedBody.com - which American webshop offers the best deals on pilates equipment?
AI named: Pilates.com, Balanced Body, AeroPilates - which American webshop sells yoga clothing and accessories?
AI named: YogaOutlet, Alo Yoga, Beyond Yoga - which American webshop would you recommend for buying a home pilates reformer?
AI named: Pilates.com, Merrithew, Peak Pilates - which American website is best for buying yoga gear designed for plus-size practitioners?
AI named: Superfit Hero, YogaAccessories, Yoga Direct - which American website is well-known for selling yoga apparel for women?
AI named: Lululemon, Athleta, Alo Yoga - which American website offers a warranty on the pilates equipment they sell?
AI named: Balanced Body, Peak Pilates, Gratz Pilates - which US online store focuses on professional-grade pilates studio equipment?
AI named: Balanced Body, Gratz Pilates, Pilates Designs - which US online store is known for selling quality pilates equipment?
AI named: Balanced Body, Gratz Pilates, Merrithew / STOTT PILATES - which US online store sells both yoga and pilates equipment in one place?
AI named: Walmart.com, Balanced Body, DICK'S Sporting Goods - which US online store sells the cheapest yoga mats without sacrificing quality?
AI named: Walmart.com, Target, REI - which US online store ships yoga equipment the fastest?
AI named: Amazon, Walmart, Target - which US webshop carries a big assortment of pilates resistance bands?
AI named: Balanced Body, Pilates.com, OPTP - which US webshop keeps pilates reformers in stock consistently?
AI named: Balanced Body, Merrithew, Peak Pilates - which US webshop sells budget-friendly home pilates reformers?
AI named: AeroPilates / Stamina Products, Costco.com, Target.com - which US webshop specializes in pilates equipment for physical therapy and rehabilitation?
AI named: Balanced Body, Pilates.com, Merrithew - which US website delivers pilates equipment the quickest?
AI named: Amazon, Walmart.com, Costco.com - which US website gives you the most value for money on pilates props?
AI named: Pilates.com, ProsourceFit, Sierra - which US website sells a wide range of pilates props and accessories?
AI named: Balanced Body, OPTP, Merrithew - which smaller US webshop sells pilates equipment instead of the giant mainstream retailers?
AI named: Gratz Pilates, Pilates Designs by Basil, Legacy Pilates Apparatus
How to read this
This is a snapshot
AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.
What is not in it
No paid positions. A store cannot buy its way in, and the order follows from the answers alone.
Why not every question counts
If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.
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