#12
of 23 stores measured
The index › the United States › Yoga and pilates › Nordstrom
Nordstrom in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy yoga and pilates, is Nordstrom named? This is the answer from our latest monthly measurement, November 2026.
3/35
buying questions where AI names it; the category median is 2
1
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Nordstrom
See the full ranking for Yoga and pilatesWhat AI says about Nordstrom
In the 3 answers that name Nordstrom, AI mentions: premium (3x).
“Nordstrom: A primary online destination for shoppers seeking a curated mix of mid-to-high-end activewear (including their in-house brand Zella, alongside Alo, Vuori, and Sweaty Betty).”
Gemini, asked: where do most Americans shop online for yoga and pilates gear?
“…is REI, followed closely by Nordstrom and Amazon (depending on your definition of "easy").”
Gemini, asked: which American webshop has the easiest return policy for yoga mats?
“If you want high-end apparel + free shipping on a single item: Go with Lululemon or Nordstrom.”
Gemini, asked: where in the US can I buy yoga gear online with free and fast shipping?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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