What is AI visibility?

AI visibility is the question of whether assistants such as ChatGPT, Gemini and Perplexity can find, read and recommend your store. More and more buyers ask an assistant for a recommendation instead of searching themselves. If the assistant does not know your store, you never meet that buyer.

Is checking my store really free?

Yes. You enter your store address and see your score and every finding within about a minute, with no account and no payment details. You pay only when you want us to fix things or want to be measured every month.

We make the changes in your store ourselves. For every finding we write the solution, aimed at your products. On WooCommerce and WordPress we write them into your store through a connection you can revoke; on Shopify and other platforms our team makes them once you give us access. Every change is kept with the old text beside it, and anything you dislike we roll back.

Owners of online stores who want to handle this themselves, without an agency and without technical knowledge. Everything is explained in plain words.

Can I cancel at any time?

Yes. There is no minimum term. You cancel whenever you want and keep access until the end of the period you already paid for.

For online storesLive in the Netherlands, Belgium and the United States, more countries soon

See who AI recommends.
Understand why. Move up.

Shoppers now ask ChatGPT and Gemini where to buy. Krillo shows which stores they recommend in your category, who beats you, what to change, and what it brings in sales.

Free · No account · Nothing to set up

MEASURED IN

ChatGPT

Gemini

Perplexity soon

Google AI Mode soon

Claude soon

Grok soon

LIVE IN NETHERLANDS, BELGIUM AND UNITED STATES · MORE COUNTRIES SOON

Your dashboard after the free check

A live example dashboard. Click around: every screen works like the real one.

yourstore.com Example dataCoffee and tea in the United States. Measured 26 Oct.

Share of AI answers

44%

ChatGPT and Gemini named your store in 7 of 16 answers to the buying questions shoppers ask.

ChatGPT

Names your store

62%

“Steep and yourstore.com both ship fresh within two days.”

Gemini

Names your store

25%

“Crema and Brewbox are popular choices.”

Rank in coffee and tea

#5 of 10

▲ 5 places since last month

Revenue from AI

€268

9 orders in October from shoppers who came from ChatGPT or Gemini.

Measured by the Krillo pixel

Your next step

Win back “loose leaf tea with fast shipping”. The steps are on Fixes.

Steep

Named in 69% of answers

Brewbox

Named in 62% of answers

Crema

Named in 56% of answers

Leaf and Bean

Named in 50% of answers

#5 you

yourstore.com

Named in 44% of answers

Beanhouse

Named in 38% of answers

TeaCo

Named in 31% of answers

Roastery

Named in 25% of answers

Buying questions, asked to ChatGPT and Gemini

Best online store for single origin coffee beans ChatGPT

✓

Where can I buy loose leaf tea with fast shipping ChatGPT

Best online shop for coffee gifts ChatGPT

✓

Best place to buy decaf coffee online ChatGPT

ChatGPT answered

“Loose leaf tea with fast shipping”

Steep has a wide loose leaf range with next-day delivery. TeaCo also ships quickly.

yourstore.com is not in this answer.

Lost to Steep

“Where can I buy loose leaf tea with fast shipping”

Put “loose leaf tea, fast shipping” in the title and first sentence of your tea page.

2Add three short questions and answers: delivery time, price range, how to choose.

3Steep says next-day delivery in its first line. Say yours just as plainly.

Ready-made text

Fresh loose leaf tea, delivered next day across the US. Choose from 40 teas, packed the day you order.

Copy it into your page, or let Fix put it live for you.

Revenue from AI per month

€58Jul

€117Aug

€176Sep

€268Oct

Visits from AI, October

ChatGPT104

Gemini31

Perplexity15

Counted by the Krillo pixel. No cookies, no personal data.

Open the full example dashboard Or check your own store free

65categories measured

5520stores ranked

DUBFSevery store in each category

15567AI answers kept

3countries live, more soon

NetherlandsBelgiumUnited States+ soon

45% never named, of 5520 stores in the index. Krillo Index, public and dated. Updated 29 Oct 2026.No paid positions. Every answer kept. How we measure →

Why Krillo

Other tools track brands for global SEO. Krillo is built for online stores.

A shopper does not ask AI about your brand. She asks where to buy. Krillo measures exactly that: buying questions, per category, per country, in the shopper's own language.

Check my store free →

✓What is measuredBuying questions: where to buy

✓Compared withEvery store in your category

✓MarketPer country, in its own language

✓Your productsProduct data AI can read

✓SalesOrders from AI visitors, via the pixel

✓The fixesWritten for your store, or done by us

Built for online stores. Live in the Netherlands, Belgium and the United States, more countries soon.

The problem

Shoppers ask AI where to buy. It answers with your competitors.

AI assistants name two or three stores and the shopper clicks. If you are not one of them, you never see that visitor. Krillo shows you every question where that happens.

01A shopper asks a buying question in ChatGPT or Gemini.

02The assistant names a few stores, with reasons and sources.

03Krillo shows if you were named, who was, and why.

Where do I buy wooden toys for a 2 year old?

AIAssistant answer · example

For a two year old, look for solid wood toys with clear age labels. Good stores:
1. Store A · big Montessori range, every product shows age and wood type.
2. Store B · FSC certified wood, free delivery.
3. Store C · many reviews from parents.

storea.nlparentforum.nlreviewsite.nl

AStore A

Named

29/35

Picked

Rank

yourstore.com

Not mentioned in this answer

How Krillo works

From the question a shopper asks to the order in your checkout.

Six steps, one loop. Krillo repeats it every week so you can see if you are moving up.

Buying questions in Toys, NL35 questions

wooden toys for toddlersProduct

gift for a 3 year old boyGift

sustainable toy storeStore

educational toys age 5Product

toys with fast deliveryService

Example questions. The full list is public in the Krillo Index.

Choose the assistants

We ask the assistants your shoppers use. ChatGPT and Gemini are in every plan. Pick the next ones in your dashboard and we add them when they go live.

AssistantsAsked weekly

ChatGPT

Gemini

Perplexity coming soon

Google AI Mode coming soon

Claude coming soon

Grok coming soon

Logos show where Krillo measures. No partnership is implied.

Works with any online store

Type your address to start. Add the sales pixel in two minutes to see which AI visits turn into orders.

Shopify

WooCommerce

Wix

PrestaShop

BigCommerce

+Any other store

Check the pixel yourself

Your dashboard checks the pixel for you and turns green when it works.

From insight to done

Watch tells you what to change. Fix changes it for you.

Compare plans →

Recommendation

We tell you

Each reason comes with the change to make and where to make it.

Watch and Fix

Needs approval

You approve

Nothing changes on your store without your yes. You see the exact text first.

Fix

Live

We place it

We make the change on your store and mark it live with the date.

Fix

Measured again

We check it worked

The next weekly measurement shows if AI picked it up.

Watch and Fix

Improve

Every change is measured again.

You see what moved after each fix: in AI answers, in visits from AI, in orders and revenue. Being named is not a sale, so you see the whole chain, in your own numbers.

EXAMPLE STORE · NOT A CUSTOMER · THREE MONTHS WITH FIX

Open the live example dashboard: real store, real data → · How we prove it pays →

Named by ChatGPT and Gemini
2.7x 3 of 30 8 of 30

AI SESSIONS: visits from AI a month
+134% 41 96

ORDERS FROM AI a month
+3 1 4

REVENUE FROM AI a month
+€204, 1.4x the cost of Fix €64 €268

Example store, not a customer. Top row measured by Krillo, the rest counted by the Krillo pixel. Revenue from AI a month, compared with the cost of Fix.

The Krillo Index

See which stores AI recommends in your category.

Browse 65 categories →

The index today

Ranked by how often AI recommends a store, then how often it names it

Cosmetics and personal care · US · 149 stores · 35 questions, asked in English as shoppers ask themNamed

DERMSTORE Named in 18 of 35 questions · recommended in 9 · first measurement

?YYour storeWhere do I rank? →

Top 7 of 149 stores. 113 other stores were named in none of the answers Open this ranking →

Home and furniture · US

139 stores · 35 questions

never named

Clothing · US

121 stores · 35 questions

never named

45%

of the 5520 stores in the index were never named by AI

Every question is published

The exact buying questions sit on each ranking, in the language of the market.

No paid positions

Nobody can buy a place. Customers do not rank higher because they pay.

Dated, never eternal

Every ranking carries the day it was measured.

Every answer kept in full

15567 complete answers are on record, each with its date.

Who it is for

Built for online stores. Ready for brands and agencies.

Stores

ProblemShoppers ask AI and get sent to bigger stores.

InsightThe questions you lose and who wins them.

ActionPage and product changes, written out.

ResultMeasured weekly, with orders from AI.

Brands

ProblemAI recommends a rival brand in your category.

InsightWhich products and sources drive that answer.

ActionProduct data and sources to strengthen.

ResultYour share of answers over time.

Agencies

ProblemClients ask about AI and you have no numbers.

InsightOne view of all client stores and categories.

ActionFix lists you can deliver as work.

ResultReports you can share with each client.

See who AI recommends.
Understand why. Move up.

Your dashboard after the free check

Other tools track brands for global SEO. Krillo is built for online stores.

Shoppers ask AI where to buy. It answers with your competitors.

From the question a shopper asks to the order in your checkout.

Choose the assistants

Works with any online store

Watch tells you what to change. Fix changes it for you.

Every change is measured again.

See which stores AI recommends in your category.

Built for online stores. Ready for brands and agencies.

See the problem for free. Let Krillo fix it.

Questions

Your competitors are being recommended right now.

See who AI recommends.Understand why. Move up.

Your dashboard after the free check

Other tools track brands for global SEO. Krillo is built for online stores.

Shoppers ask AI where to buy. It answers with your competitors.

From the question a shopper asks to the order in your checkout.

Choose the assistants

Works with any online store

Watch tells you what to change. Fix changes it for you.

Every change is measured again.

See which stores AI recommends in your category.

Built for online stores. Ready for brands and agencies.

See the problem for free. Let Krillo fix it.

Questions

Your competitors are being recommended right now.

Which store should we work on?

See who AI recommends.
Understand why. Move up.