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Audio en koptelefoons

Audio and headphones

35 buying questions, Belgium, 2 assistants

Measured on 07-11-2026, 44 stores, ChatGPT, Gemini

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Market

Belgium the United Statesthe Netherlands
# Store Since last Named Recommended
1 Vanden Borre

vandenborre.be

 0 26 / 35 10
=2 Hifi Corner

hificorner.be

 0 10 / 35 6
=2 Art & Craft

artcraft.be

 0 20 / 35 3
=2 Bekafun

bekafun.be

 0 4 / 35 3
=2 Fnac

fnac.be

 new 16 / 35 2
=2 Wide Screen Audio

widescreenaudio.be

 0 5 / 35 2
=2 Noir & Blanc

noir-blanc.be

 new 3 / 35 2
=8 Alpha High End

alphahighend.be

 ▼1 7 / 35 1
=8 Alternate

alternate.be

 new 3 / 35 1
=8 Stassen Hifi

stassen-hifi.be

 new 3 / 35 1
=8 Turnlab

turnlab.be

 new 3 / 35 1
=8 Auto5.be

auto5.be

 ▲1 1 / 35 1
=8 Runners' Lab

runnerslab.be

 ▼3 1 / 35 1
=8 Van de Moer Instruments

vandemoer.be

 ▲4 1 / 35 1
=8 Audiomix

audiomix.be

 ▼7 4 / 35 0
=8 Omega Music

omegamusic.be

 new 3 / 35 0
=8 Staelens Hifi

staelenshifi.be

 ▼6 2 / 35 0
=8 AudioPerfect

audioperfect.be

 ▼6 1 / 35 0
=8 HiFiGo

hifigo.com

 new 1 / 35 0
=8 Pro Gear

progear.be

 ▼4 1 / 35 0
=8 Raceland

raceland.be

 new 1 / 35 0
=8 Shenzhenaudio

shenzhenaudio.com

 new 1 / 35 0
=8 ToyChamp

toychamp.be

 new 1 / 35 0

Each question goes to ChatGPT and Gemini once. Answers vary between runs, so stores only a few answers apart share a place (=).

Biggest risers since last month: Van de Moer Instruments ▲4, Auto5.be ▲1

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Category median: named in 1 of 35 questions (the middle store of all 44 stores we measured; +n is how many questions a store is above it).

Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 21 stores were named in none of these questions.

This ranking covers the 44 stores we measure in this category. That is not every store in the market.

Named is not recommended

Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.

0%0%16%16%32%32%48%48%64%64%80%80%Named in % of buying questionsRecommended in %Known, not recommendedVanden BorreVanden BorreArt & CraftArt & CraftFnacFnacHifi CornerHifi CornerAlpha High EndAlpha High EndBekafunBekafunWide Screen AudioNoir & BlancAlternateStassen HifiTurnlabAudiomixOmega MusicAuto5.beRunners' LabVan de Moer InstrumentsStaelens HifiAudioPerfectHiFiGoPro GearRacelandShenzhenaudioToyChamp

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Where AI sends shoppers

Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.

Bol

Marketplace

40 of 70

AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.

Amazon

Marketplace

22 of 70

AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.

Tweakers

Comparison or test site

16 of 70

Make sure your products are listed there with full and correct data.

Google Shopping

Comparison or test site

8 of 70

Make sure your products are listed there with full and correct data.

Tweakers Pricewatch

Platform

7 of 70

AI sends shoppers there. Check whether you can be listed.

bol.com België

Platform

6 of 70

AI sends shoppers there. Check whether you can be listed.

AliExpress

Platform

2 of 70

AI sends shoppers there. Check whether you can be listed.

Temu

Platform

2 of 70

AI sends shoppers there. Check whether you can be listed.

The questions we asked

Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.

How to read this

How to read this

This is a snapshot

AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.

What is not in it

No paid positions. A store cannot buy its way in, and the order follows from the answers alone.

Why not every question counts

If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.

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