How to read this
This is a snapshot
AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.
The index › the Netherlands › Audio en koptelefoons
Audio and headphones
30 buying questions, the Netherlands, 2 assistants
Measured on 07-11-2026, 66 stores, ChatGPT, Gemini
| # | Store | Since last | Named | Recommended |
|---|---|---|---|---|
| 1 |
Coolblue
coolblue.nl |
new | 28 / 30 | 16 |
| =2 |
HiFi Klubben
hifiklubben.nl |
▼1 | 18 / 30 | 9 |
| =2 |
MediaMarkt
mediamarkt.nl |
new | 25 / 30 | 4 |
| =2 |
Wifimedia
wifimedia.eu |
▼2 | 12 / 30 | 4 |
| =2 |
Wifimedia
wifimedia.nl |
new | 12 / 30 | 4 |
| =6 |
ToneControl
tonecontrol.nl |
new | 5 / 30 | 3 |
| =6 |
Hobo Hifi
hobohifi.nl |
new | 4 / 30 | 2 |
| =6 |
Headphone Auditions Amsterdam
headphoneauditions.nl |
new | 3 / 30 | 2 |
| =6 |
iEar
iear.nl |
▼6 | 3 / 30 | 2 |
| =6 |
Feedback
feedback.nl |
new | 2 / 30 | 2 |
| =6 |
Beter Horen
beterhoren.nl |
▼2 | 2 / 30 | 1 |
| =6 |
Schoonenberg
schoonenberg.nl |
▲3 | 2 / 30 | 1 |
| =6 |
Fritz-Events
fritz-events.nl |
new | 1 / 30 | 1 |
| =6 |
Mafico
mafico.com |
new | 1 / 30 | 1 |
| =6 |
Rhapsody
rhapsody.nl |
new | 1 / 30 | 1 |
| =6 |
Expert
expert.nl |
new | 11 / 30 | 0 |
| =6 |
BCC
bcc.nl |
new | 5 / 30 | 0 |
| =6 |
PlatteTV
plattetv.nl |
▼2 | 3 / 30 | 0 |
| =6 |
Art & Craft
artencraft.nl |
new | 2 / 30 | 0 |
| =6 |
Audioexpert
audioexpert.nl |
▼14 | 2 / 30 | 0 |
| =6 |
Doublepoint
doublepoint.nl |
▼11 | 2 / 30 | 0 |
| =6 |
HEMA
hema.nl |
new | 2 / 30 | 0 |
| =6 |
Kamera Express
kamera-express.nl |
new | 2 / 30 | 0 |
| =6 |
Kruidvat.nl
kruidvat.nl |
new | 2 / 30 | 0 |
| =6 |
Poulissen Audio Video Center
poulissen.nl |
▼9 | 2 / 30 | 0 |
| =6 |
Belsimpel.nl
belsimpel.nl |
▼22 | 1 / 30 | 0 |
| =6 |
Bender Hifi
benderhifi.nl |
▼19 | 1 / 30 | 0 |
| =6 |
DJGear
djgear.nl |
new | 1 / 30 | 0 |
| =6 |
Fnac.nl
fnac.nl |
new | 1 / 30 | 0 |
| =6 |
HelloTV
hellotv.nl |
▼25 | 1 / 30 | 0 |
| =6 |
Keymusic
keymusic.com |
new | 1 / 30 | 0 |
| =6 |
Lexicom MultiMedia
lexicommultimedia.nl |
new | 1 / 30 | 0 |
| =6 |
Magna Hifi
magnahifi.com |
new | 1 / 30 | 0 |
| =6 |
Stassen
stassen.nl |
▼18 | 1 / 30 | 0 |
Each question goes to ChatGPT and Gemini once. Answers vary between runs, so stores only a few answers apart share a place (=).
Biggest risers since last month: Schoonenberg ▲3
In the top 10? Share it: LinkedIn, download the image
Category median: named in 1 of 30 questions (the middle store of all 66 stores we measured; +n is how many questions a store is above it).
Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 32 stores were named in none of these questions.
This ranking covers the 66 stores we measure in this category. That is not every store in the market.
Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.
Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.
Bol
Marketplace
50 of 60
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Amazon
Marketplace
34 of 60
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Tweakers
Comparison or test site
23 of 60
Make sure your products are listed there with full and correct data.
Tweakers Pricewatch
Platform
16 of 60
AI sends shoppers there. Check whether you can be listed.
Kieskeurig
Comparison or test site
11 of 60
Make sure your products are listed there with full and correct data.
Marktplaats
Marketplace
3 of 60
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Thuiswinkel Waarborg
Review site
3 of 60
Collect reviews there: AI quotes them as proof that a store can be trusted.
Google Shopping
Comparison or test site
2 of 60
Make sure your products are listed there with full and correct data.
Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.
AI named: HiFi Klubben, Bax Music, Coolblue
AI named: Coolblue, HiFi Klubben, Bax Music
AI named: Coolblue, MediaMarkt, Expert
AI named: Coolblue, MediaMarkt, Alpine Hearing Protection
AI named: Bax Music, Feedback, J&H Licht en Geluid
AI named: Coolblue, MediaMarkt, BCC
AI named: Thomann, ToneControl, Feedback
AI named: Coolblue, Bax Music, HiFi Klubben
AI named: Coolblue, MediaMarkt, Wifimedia
AI named: Coolblue, Amazon.nl, MediaMarkt
AI named: Wifimedia, Hifi Klubben, iEar’
AI named: Bose.nl, HiFi Klubben, Coolblue
AI named: MediaMarkt, Coolblue, Expert
AI named: Coolblue, MediaMarkt, Sony
AI named: Coolblue, MediaMarkt, HiFi Klubben
AI named: MediaMarkt, Coolblue, Beter Horen
AI named: MediaMarkt, Coolblue, iBood.com
AI named: Coolblue, MediaMarkt, Expert
AI named: Amazon.nl, MediaMarkt, Coolblue
AI named: Coolblue, MediaMarkt, Albert Heijn
AI named: Coolblue, MediaMarkt, HiFi Klubben
AI named: Coolblue, MediaMarkt, Expert
AI named: Bax Music, ToneControl, Keymusic
AI named: Coolblue, MediaMarkt
AI named: MediaMarkt, iEar’, Stassen Hifi
AI named: Amazon.nl, MediaMarkt, Coolblue
AI named: Coolblue.nl, MediaMarkt.nl, Expert.nl
AI named: MediaMarkt, Coolblue, Bax Music
AI named: Bax Music, Wifimedia, Stassen Hifi
AI named: Hobo Hifi, Stassen Hifi, iEar’
How to read this
AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.
No paid positions. A store cannot buy its way in, and the order follows from the answers alone.
If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.
Run the free check on your store. You will see straight away whether AI assistants can find and read it.
Free check