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Audio en koptelefoons

Audio and headphones

30 buying questions, the Netherlands, 2 assistants

Measured on 07-11-2026, 66 stores, ChatGPT, Gemini

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# Store Since last Named Recommended
1 Coolblue

coolblue.nl

new 28 / 30 16
=2 HiFi Klubben

hifiklubben.nl

▼1 18 / 30 9
=2 MediaMarkt

mediamarkt.nl

new 25 / 30 4
=2 Wifimedia

wifimedia.eu

▼2 12 / 30 4
=2 Wifimedia

wifimedia.nl

new 12 / 30 4
=6 ToneControl

tonecontrol.nl

new 5 / 30 3
=6 Hobo Hifi

hobohifi.nl

new 4 / 30 2
=6 Headphone Auditions Amsterdam

headphoneauditions.nl

new 3 / 30 2
=6 iEar

iear.nl

▼6 3 / 30 2
=6 Feedback

feedback.nl

new 2 / 30 2
=6 Beter Horen

beterhoren.nl

▼2 2 / 30 1
=6 Schoonenberg

schoonenberg.nl

▲3 2 / 30 1
=6 Fritz-Events

fritz-events.nl

new 1 / 30 1
=6 Mafico

mafico.com

new 1 / 30 1
=6 Rhapsody

rhapsody.nl

new 1 / 30 1
=6 Expert

expert.nl

new 11 / 30 0
=6 BCC

bcc.nl

new 5 / 30 0
=6 PlatteTV

plattetv.nl

▼2 3 / 30 0
=6 Art & Craft

artencraft.nl

new 2 / 30 0
=6 Audioexpert

audioexpert.nl

▼14 2 / 30 0
=6 Doublepoint

doublepoint.nl

▼11 2 / 30 0
=6 HEMA

hema.nl

new 2 / 30 0
=6 Kamera Express

kamera-express.nl

new 2 / 30 0
=6 Kruidvat.nl

kruidvat.nl

new 2 / 30 0
=6 Poulissen Audio Video Center

poulissen.nl

▼9 2 / 30 0
=6 Belsimpel.nl

belsimpel.nl

▼22 1 / 30 0
=6 Bender Hifi

benderhifi.nl

▼19 1 / 30 0
=6 DJGear

djgear.nl

new 1 / 30 0
=6 Fnac.nl

fnac.nl

new 1 / 30 0
=6 HelloTV

hellotv.nl

▼25 1 / 30 0
=6 Keymusic

keymusic.com

new 1 / 30 0
=6 Lexicom MultiMedia

lexicommultimedia.nl

new 1 / 30 0
=6 Magna Hifi

magnahifi.com

new 1 / 30 0
=6 Stassen

stassen.nl

▼18 1 / 30 0

Each question goes to ChatGPT and Gemini once. Answers vary between runs, so stores only a few answers apart share a place (=).

Biggest risers since last month: Schoonenberg ▲3

In the top 10? Share it: LinkedIn, download the image

Category median: named in 1 of 30 questions (the middle store of all 66 stores we measured; +n is how many questions a store is above it).

Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 32 stores were named in none of these questions.

This ranking covers the 66 stores we measure in this category. That is not every store in the market.

Named is not recommended

Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.

0%0%20%20%40%40%60%60%80%80%100%100%Named in % of buying questionsRecommended in %Known, not recommendedCoolblueCoolblueMediaMarktMediaMarktHiFi KlubbenHiFi KlubbenWifimediaWifimediaWifimediaWifimediaExpertExpertToneControlHobo HifiHeadphone Auditions AmsterdamiEarBCCFeedbackBeter HorenSchoonenbergPlatteTVFritz-EventsMaficoRhapsodyArt & CraftAudioexpertDoublepointHEMAKamera ExpressKruidvat.nlPoulissen Audio Video CenterBelsimpel.nlBender HifiDJGearFnac.nlHelloTVKeymusicLexicom MultiMediaMagna HifiStassen

Download this map as an image

Where AI sends shoppers

Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.

Bol

Marketplace

50 of 60

AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.

Amazon

Marketplace

34 of 60

AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.

Tweakers

Comparison or test site

23 of 60

Make sure your products are listed there with full and correct data.

Tweakers Pricewatch

Platform

16 of 60

AI sends shoppers there. Check whether you can be listed.

Kieskeurig

Comparison or test site

11 of 60

Make sure your products are listed there with full and correct data.

Marktplaats

Marketplace

3 of 60

AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.

Thuiswinkel Waarborg

Review site

3 of 60

Collect reviews there: AI quotes them as proof that a store can be trusted.

Google Shopping

Comparison or test site

2 of 60

Make sure your products are listed there with full and correct data.

The questions we asked

Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.

How to read this

How to read this

This is a snapshot

AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.

What is not in it

No paid positions. A store cannot buy its way in, and the order follows from the answers alone.

Why not every question counts

If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.

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