How to read this
This is a snapshot
AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.
Books
35 buying questions, Belgium, 2 assistants
Measured on 06-11-2026, 46 stores, ChatGPT, Gemini
Market
| # | Store | Since last | Named | Recommended |
|---|---|---|---|---|
| =1 |
standaardboekhandel.be
standaardboekhandel.be |
0 | 29 / 35 | 19 |
| =1 |
De Slegte
deslegte.com |
0 | 24 / 35 | 11 |
| =3 |
De Groene Waterman
groenewaterman.be |
▲3 | 10 / 35 | 4 |
| =3 |
Acco
acco.be |
0 | 6 / 35 | 3 |
| =3 |
Fnac
fnac.be |
new | 9 / 35 | 2 |
| =3 |
Fnac
fnac.com |
new | 9 / 35 | 2 |
| =3 |
Tropismes
tropismes.be |
▲1 | 3 / 35 | 2 |
| =3 |
Paard van Troje
paardvantroje.be |
▲2 | 6 / 35 | 1 |
| =3 |
Filigranes
filigranes.be |
▼4 | 5 / 35 | 1 |
| =3 |
Club
club.be |
▲1 | 2 / 35 | 1 |
| =3 |
Copyright Bookshop
copyrightbookshop.be |
new | 2 / 35 | 1 |
| =3 |
De Poort
depoort.com |
▲4 | 2 / 35 | 1 |
| =3 |
Mekanik Strip
mekanik-strip.be |
0 | 2 / 35 | 1 |
| =14 |
Archonia
archonia.com |
▲1 | 1 / 35 | 1 |
| =14 |
BDfugue
bdfugue.com |
new | 1 / 35 | 1 |
| =14 |
IDEA Books
idea-books.com |
new | 1 / 35 | 1 |
| =14 |
Librairie Mollat
mollat.com |
new | 1 / 35 | 1 |
| =14 |
Stripweb.be
stripweb.be |
▲1 | 1 / 35 | 1 |
| =14 |
Boekhandel Universitas
universitas.be |
▲2 | 1 / 35 | 1 |
| =14 |
Proxis
proxis.be |
▼17 | 5 / 35 | 0 |
| =14 |
Boekhandel Walry
walry.be |
▼7 | 5 / 35 | 0 |
| =14 |
Pelckmans
pelckmans.be |
▼10 | 3 / 35 | 0 |
| =14 |
Kringwinkel
kringwinkel.be |
new | 2 / 35 | 0 |
| =14 |
Passa Porta
passaporta.be |
▼17 | 2 / 35 | 0 |
| =14 |
Politeia
politeia.be |
new | 2 / 35 | 0 |
| =14 |
Barbóék
barboek.be |
new | 1 / 35 | 0 |
| =14 |
Recyclivre
recyclivre.com |
new | 1 / 35 | 0 |
| =14 |
Boekhandel 't Stad Leest
stadleest.be |
▼10 | 1 / 35 | 0 |
| =14 |
Tipi Bookshop
tipi-bookshop.be |
new | 1 / 35 | 0 |
| =14 |
Vivlio
vivlio.com |
new | 1 / 35 | 0 |
Each question goes to ChatGPT and Gemini once. Answers vary between runs, so stores only a few answers apart share a place (=).
Biggest risers since last month: De Poort ▲4, De Groene Waterman ▲3, Paard van Troje ▲2
In the top 10? Share it: LinkedIn, download the image
Category median: named in 1 of 35 questions (the middle store of all 46 stores we measured; +n is how many questions a store is above it).
Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 16 stores were named in none of these questions.
This ranking covers the 46 stores we measure in this category. That is not every store in the market.
Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.
Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.
Bol
Marketplace
43 of 70
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Amazon
Marketplace
32 of 70
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Vinted
Marketplace
14 of 70
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
2dehands
Platform
13 of 70
AI sends shoppers there. Check whether you can be listed.
Boekwinkeltjes.nl
Platform
10 of 70
AI sends shoppers there. Check whether you can be listed.
Confituur Boekhandels
Platform
8 of 70
AI sends shoppers there. Check whether you can be listed.
AbeBooks
Platform
6 of 70
AI sends shoppers there. Check whether you can be listed.
Community
4 of 70
Be present there with useful posts or answers; AI repeats what people say.
Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.
AI named: Standaard Boekhandel, De Slegte, Fnac België
AI named: Standaard Boekhandel, De Slegte, De Groene Waterman
AI named: Standaard Boekhandel, Fnac België, Proxis
AI named: Standaard Boekhandel, Fnac België, Proxis
AI named: Kobo / Rakuten Kobo, Standaard Boekhandel, Fnac België
AI named: Stripweb, Archonia, Het Besloten Land
AI named: World of Books, Amazon.de, Amazon.fr
AI named: Standaard Boekhandel, Fnac België, De Slegte
AI named: Standaard Boekhandel, Fnac België, De Slegte
AI named: Filigranes, Tropismes, Club
AI named: Standaard Boekhandel, Fnac België, Proxis
AI named: Standaard Boekhandel, Fnac België, Proxis
AI named: Standaard Boekhandel, Clavis, Pelckmans
AI named: Copyright Bookshop, Art & Marges, Bozar
AI named: Standaard Boekhandel, Studieshop, Acco
AI named: De Slegte, Kringwinkel, Oxfam Bookshop
AI named: Acco, Standaard Boekhandel, Campusshop
AI named: Standaard Boekhandel, De Slegte, Blackwell’s
AI named: Standaard Boekhandel, Fnac België, Filigranes
AI named: De Groene Waterman, De Reyghere, Walry
AI named: Standaard Boekhandel, Filigranes, Librairie Mollat
AI named: Standaard Boekhandel, Kobo België, Fnac België
AI named: Standaard Boekhandel, Fnac België, De Slegte
AI named: De Slegte, Standaard Boekhandel, Fnac België
AI named: Standaard Boekhandel, Fnac België, De Slegte
AI named: Boekhandel Pardoes, Kinderboekenwinkel Pardoes, Kiekeboek
AI named: Acco, Standaard Boekhandel, Campusshop
AI named: Standaard Boekhandel, Acco, De Slegte
AI named: Standaard Boekhandel, Fnac België, De Slegte België
AI named: Standaard Boekhandel, Fnac België, Fnac.be
AI named: Acco, Politeia, Wolters Kluwer Shop
AI named: Standaard Boekhandel, Fnac België, De Slegte
AI named: De Slegte, Standaard Boekhandel, De Groene Waterman
AI named: De Slegte, Boekenbalie, Kringwinkel
AI named: Standaard Boekhandel, Amazon, De Groene Waterman
How to read this
AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.
No paid positions. A store cannot buy its way in, and the order follows from the answers alone.
If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.
Run the free check on your store. You will see straight away whether AI assistants can find and read it.
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