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Books

30 buying questions, the Netherlands, 2 assistants

Measured on 06-11-2026, 49 stores, ChatGPT, Gemini

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Market

the Netherlands Belgium
# Store Since last Named Recommended
=1 De Kookboekhandel

kookboekhandel.com

 0 10 / 30 7
=1 Bruna.nl

bruna.nl

 ▲3 20 / 30 5
=1 Boekenbalie.nl

boekenbalie.nl

 ▼1 11 / 30 5
=1 Paagman.nl

paagman.nl

 ▲2 17 / 30 4
=1 Athenaeum.nl

athenaeum.nl

 ▼2 11 / 30 4
=1 Studystore

studystore.nl

 ▼2 7 / 30 4
=1 Managementboek.nl

managementboek.nl

 0 4 / 30 2
=1 Broese.nl

broese.nl

 new 2 / 30 2
=9 Donner

donner.nl

 ▲1 8 / 30 1
=9 Boekenvoordeel.nl

boekenvoordeel.nl

 ▼2 3 / 30 1
=9 Boekenwereld.com

boekenwereld.com

 ▲6 3 / 30 1
=9 VanDijk

vandijk.nl

 new 3 / 30 1
=9 Kiekeboek

kiekeboek.nl

 ▲8 2 / 30 1
=9 De Kinderboekwinkel

kinderboekwinkel.nl

 ▲8 2 / 30 1
=9 Boeken.nl

boeken.nl

 ▼1 1 / 30 1
=9 Reisboekwinkel De Zwerver

dezwerver.nl

 new 1 / 30 1
=9 Studers

studers.nl

 new 1 / 30 1
=9 Studiewinkel.nl

studiewinkel.nl

 new 1 / 30 1
=9 Blz.nl

blz.nl

 ▼8 5 / 30 0
=9 Scheltema

scheltema.nl

 ▼4 4 / 30 0
=9 Books 4 Life

books4life.nl

 ▼2 2 / 30 0
=9 Dille & Kamille

dille-kamille.nl

 new 2 / 30 0
=9 Stanley & Livingstone

stanley-livingstone.eu

 new 2 / 30 0
=9 Acco.nl

acco.nl

 new 1 / 30 0
=9 Better World Books

betterworldbooks.com

 new 1 / 30 0
=9 Boekoutlet.nl

boekoutlet.nl

 new 1 / 30 0
=9 Boom.nl

boom.nl

 new 1 / 30 0
=9 Het Goed

hetgoed.nl

 ▼8 1 / 30 0
=9 Kinderboeken.nl

kinderboeken.nl

 ▼17 1 / 30 0
=9 De Kleine Kapitein

kleinekapitein.nl

 ▼17 1 / 30 0
=9 Kringloopwinkel.nl

kringloopwinkel.nl

 new 1 / 30 0
=9 Puurkoken.nl

puurkoken.nl

 new 1 / 30 0
=9 The Read Shop

readshop.nl

 ▼9 1 / 30 0
=9 De Reisboekwinkel

reisboekwinkel.nl

 new 1 / 30 0
=9 Sdu.nl

sdu.nl

 new 1 / 30 0

Each question goes to ChatGPT and Gemini once. Answers vary between runs, so stores only a few answers apart share a place (=).

Biggest risers since last month: Kiekeboek ▲8, De Kinderboekwinkel ▲8, Boekenwereld.com ▲6

In the top 10? Share it: LinkedIn, download the image

Category median: named in 1 of 30 questions (the middle store of all 49 stores we measured; +n is how many questions a store is above it).

Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 14 stores were named in none of these questions.

This ranking covers the 49 stores we measure in this category. That is not every store in the market.

Named is not recommended

Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.

0%0%14%14%28%28%42%42%56%56%70%70%Named in % of buying questionsRecommended in %Known, not recommendedBruna.nlBruna.nlPaagman.nlPaagman.nlDe KookboekhandelDe KookboekhandelBoekenbalie.nlBoekenbalie.nlAthenaeum.nlAthenaeum.nlStudystoreStudystoreDonnerManagementboek.nlBlz.nlBroese.nlBoekenvoordeel.nlBoekenwereld.comVanDijkScheltemaKiekeboekDe KinderboekwinkelBoeken.nlReisboekwinkel De ZwerverStudersStudiewinkel.nlBooks 4 LifeDille & KamilleStanley & LivingstoneAcco.nlBetter World BooksBoekoutlet.nlBoom.nlHet GoedKinderboeken.nlDe Kleine KapiteinKringloopwinkel.nlPuurkoken.nlThe Read ShopDe ReisboekwinkelSdu.nl

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Where AI sends shoppers

Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.

Bol

Marketplace

55 of 60

AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.

Amazon

Marketplace

32 of 60

AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.

Boekwinkeltjes.nl

Platform

24 of 60

AI sends shoppers there. Check whether you can be listed.

Marktplaats

Marketplace

19 of 60

AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.

Libris.nl

Platform

14 of 60

AI sends shoppers there. Check whether you can be listed.

Vinted

Marketplace

9 of 60

AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.

Boekhandel.nl

Platform

6 of 60

AI sends shoppers there. Check whether you can be listed.

Bookmatch

Platform

6 of 60

AI sends shoppers there. Check whether you can be listed.

The questions we asked

Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.

How to read this

How to read this

This is a snapshot

AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.

What is not in it

No paid positions. A store cannot buy its way in, and the order follows from the answers alone.

Why not every question counts

If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.

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