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Audio en koptelefoons

Audio and headphones

30 buying questions · the Netherlands · 2 assistants

MEASURED ON 23-10-2026 · 46 STORES · ChatGPT, Gemini

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#Store Since last Named Recommended
1 HiFi Klubben
hifiklubben.nl
= 18 / 30 +17 9
2 Wifimedia
wifimedia.eu
= 12 / 30 +11 4
3 Hobo Hifi
hobohifi.nl
new 4 / 30 +3 2
4 Headphone Auditions Amsterdam
headphoneauditions.nl
new 3 / 30 +2 2
5 iEar
iear.nl
▼2 3 / 30 +2 2
6 Beter Horen
beterhoren.nl
▲3 2 / 30 +1 1
7 Schoonenberg
schoonenberg.nl
▲8 2 / 30 +1 1
8 Fritz-Events
fritz-events.nl
new 1 / 30 1
9 PlatteTV
plattetv.nl
▲7 3 / 30 +2 0
10 Audioexpert
audioexpert.nl
▼4 2 / 30 +1 0
11 Doublepoint
doublepoint.nl
▼1 2 / 30 +1 0
12 Poulissen Audio Video Center
poulissen.nl
▲4 2 / 30 +1 0
13 Belsimpel.nl
belsimpel.nl
▼9 1 / 30 0
14 Bender Hifi
benderhifi.nl
▼6 1 / 30 0
15 DJGear
djgear.nl
new 1 / 30 0
16 Fnac.nl
fnac.nl
new 1 / 30 0
17 HelloTV
hellotv.nl
▼12 1 / 30 0
18 Keymusic
keymusic.com
new 1 / 30 0
19 Lexicom MultiMedia
lexicommultimedia.nl
new 1 / 30 0
20 Magna Hifi
magnahifi.com
new 1 / 30 0
21 Oordopjes-online.nl
oordopjes-online.nl
new 1 / 30 0
22 Schiit Europe
schiit-europe.com
new 1 / 30 0
23 Shure
shure.com
new 1 / 30 0
24 Stassen
stassen.nl
▼8 1 / 30 0
25 Ultimate Ears
ultimateears.com
new 1 / 30 0

Biggest risers since last month: Schoonenberg ▲8, PlatteTV ▲7, Poulissen Audio Video Center ▲4

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Category median: named in 1 of 30 questions (the middle store of all 46 stores we measured; +n is how many questions a store is above it).

Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 21 stores were named in none of these questions.

This ranking covers the 46 stores we measure in this category. That is not every store in the market.

Get this ranking as a report

The top 10, real questions with who AI named, the sites AI cites and how it describes #1. Free, by email.

Named is not recommended

Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.

0%0%14%14%28%28%42%42%56%56%70%70%Named in % of buying questionsRecommended in %Known, not recommendedHiFi KlubbenHiFi KlubbenWifimediaWifimediaHobo HifiHobo HifiHeadphone Auditions AmsterdamHeadphone Auditions AmsterdaiEariEarBeter HorenBeter HorenSchoonenbergPlatteTVFritz-EventsAudioexpertDoublepointPoulissen Audio Video CenterBelsimpel.nlBender HifiDJGearFnac.nlHelloTVKeymusicLexicom MultiMediaMagna HifiOordopjes-online.nlSchiit EuropeShureStassenUltimate Ears

Download this map as an image

Where AI sends shoppers

Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.

Bol
Marketplace
50 of 60 AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Amazon
Marketplace
34 of 60 AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Tweakers
Comparison or test site
23 of 60 Make sure your products are listed there with full and correct data.
Tweakers Pricewatch
Platform
16 of 60 AI sends shoppers there. Check whether you can be listed.
Kieskeurig
Comparison or test site
11 of 60 Make sure your products are listed there with full and correct data.
Marktplaats
Marketplace
3 of 60 AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Thuiswinkel Waarborg
Review site
3 of 60 Collect reviews there: AI quotes them as proof that a store can be trusted.
Google Shopping
Comparison or test site
2 of 60 Make sure your products are listed there with full and correct data.

The questions we asked

Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.

How to read this

This is a snapshot

AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.

What is not in it

No paid positions. A store cannot buy its way in, and the order follows from the answers alone.

Why not every question counts

If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.

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