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Dierbenodigdheden

Pet supplies

30 buying questions, the Netherlands, 2 assistants

Measured on 06-11-2026, 162 stores, ChatGPT, Gemini

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# Store Since last Named Recommended
=1 Zooplus

zooplus.nl

0 28 / 30 20
=1 Pets Place

pets-place.nl

new 28 / 30 16
=1 Pets Place

petsplace.nl

▼1 28 / 30 16
=1 Medpets

medpets.nl

0 27 / 30 14
5 Brekz

brekz.nl

▼2 23 / 30 11
=6 Bitiba

bitiba.nl

▼1 10 / 30 5
=6 Welkoop

welkoop.nl

▼1 14 / 30 3
=6 Dierapotheker

dierapotheker.nl

▼1 7 / 30 2
=6 Jumper

jumper.nl

▲5 4 / 30 2
=6 AquastoreXL

aquastore.nl

▼1 2 / 30 2
=6 AquastoreXL

aquastorexl.nl

new 2 / 30 2
=6 Agradi

agradi.nl

new 3 / 30 1
=6 Aldi.nl

aldi.nl

new 2 / 30 1
=6 Azaqua

azaqua.nl

▼2 2 / 30 1
=6 Lidl.nl

lidl.nl

new 2 / 30 1
=16 RHR Pets

rhrpets.nl

▲8 1 / 30 1
=16 Tim's

tims.nl

▲11 1 / 30 1
18 Intratuin

intratuin.nl

new 12 / 30 0
=19 Avonturia Shop (De Vogelkelder)

avonturiashop.nl

new 2 / 30 0
=19 De Huisdiersuper.nl

dehuisdiersuper.nl

▼10 2 / 30 0
=19 Hondjekoek.nl

hondjekoek.nl

new 2 / 30 0
=19 Huisdiersuper.nl

huisdiersuper.nl

▼11 2 / 30 0
=19 Jumbo

jumbo.com

new 2 / 30 0
=19 K9 Shop

k9shop.nl

▼9 2 / 30 0
=19 vidaXL

vidaxl.nl

new 2 / 30 0
=19 Aquariumwinkel.nl

aquariumwinkel.nl

▼18 1 / 30 0
=19 Dierenapotheek

dierenapotheek.nl

new 1 / 30 0
=19 DierenwinkelXL

dierenwinkelxl.nl

▼11 1 / 30 0
=19 Discus

discus.nl

▼16 1 / 30 0
=19 Dogahaves

dogahaves.nl

▼12 1 / 30 0
=19 Dogpride.nl

dogpride.nl

▼3 1 / 30 0
=19 Floris Vlees

florisvlees.nl

new 1 / 30 0
=19 Frits Kuiper Groningen

fritskuiper.nl

new 1 / 30 0
=19 GrootPlezier.nl

grootplezier.nl

new 1 / 30 0
=19 Hondenspullen.nl

hondenspullen.nl

new 1 / 30 0
=19 Huisdierenbazaar

huisdierenbazaar.nl

▼8 1 / 30 0
=19 Kattenluiken.nl

kattenluiken.nl

▼9 1 / 30 0
=19 Max & Luna

maxenluna.nl

new 1 / 30 0
=19 Natuurlijkvoordehond.nl

natuurlijkvoordehond.nl

new 1 / 30 0
=19 Pettadore.nl

pettadore.nl

new 1 / 30 0
=19 PharmaPets.nl

pharmapets.nl

new 1 / 30 0
=19 Plus.nl

plus.nl

▼14 1 / 30 0
=19 The Dog Musthaves

thedogmusthaves.com

▼18 1 / 30 0
=19 Topdiervoeding

topdiervoeding.nl

new 1 / 30 0
=19 Vivara.nl

vivara.nl

▼19 1 / 30 0
=19 Whoopie

whoopie.nl

new 1 / 30 0

Each question goes to ChatGPT and Gemini once. Answers vary between runs, so stores only a few answers apart share a place (=).

Biggest risers since last month: Tim's ▲11, RHR Pets ▲8, Jumper ▲5

In the top 10? Share it: LinkedIn, download the image

Category median: named in 0 of 30 questions (the middle store of all 162 stores we measured; +n is how many questions a store is above it).

Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 116 stores were named in none of these questions.

This ranking covers the 162 stores we measure in this category. That is not every store in the market.

Named is not recommended

Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.

0%0%20%20%40%40%60%60%80%80%100%100%Named in % of buying questionsRecommended in %Known, not recommendedZooplusZooplusPets PlacePets PlacePets PlacePets PlaceMedpetsMedpetsBrekzBrekzWelkoopWelkoopBitibaIntratuinDierapothekerJumperAquastoreXLAquastoreXLAgradiAldi.nlAzaquaLidl.nlRHR PetsTim'sAvonturia Shop (De Vogelkelder)De Huisdiersuper.nlHondjekoek.nlHuisdiersuper.nlJumboK9 ShopvidaXLAquariumwinkel.nlDierenapotheekDierenwinkelXLDiscusDogahavesDogpride.nlFloris VleesFrits Kuiper GroningenGrootPlezier.nlHondenspullen.nlHuisdierenbazaarKattenluiken.nlMax & LunaNatuurlijkvoordehond.nlPettadore.nlPharmaPets.nlPlus.nlThe Dog MusthavesTopdiervoedingVivara.nlWhoopie

Download this map as an image

Where AI sends shoppers

Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.

Bol

Marketplace

32 of 60

AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.

Amazon

Marketplace

13 of 60

AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.

Google Shopping

Comparison or test site

4 of 60

Make sure your products are listed there with full and correct data.

Marktplaats

Marketplace

4 of 60

AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.

Thuiswinkel Waarborg

Review site

3 of 60

Collect reviews there: AI quotes them as proof that a store can be trusted.

Facebook

Community

2 of 60

Be present there with useful posts or answers; AI repeats what people say.

Facebook Marketplace

Platform

2 of 60

AI sends shoppers there. Check whether you can be listed.

Kieskeurig

Comparison or test site

2 of 60

Make sure your products are listed there with full and correct data.

The questions we asked

Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.

How to read this

How to read this

This is a snapshot

AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.

What is not in it

No paid positions. A store cannot buy its way in, and the order follows from the answers alone.

Why not every question counts

If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.

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