How to read this
This is a snapshot
AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.
The index › the Netherlands › Dierbenodigdheden
Pet supplies
30 buying questions, the Netherlands, 2 assistants
Measured on 06-11-2026, 162 stores, ChatGPT, Gemini
| # | Store | Since last | Named | Recommended |
|---|---|---|---|---|
| =1 |
Zooplus
zooplus.nl |
0 | 28 / 30 | 20 |
| =1 |
Pets Place
pets-place.nl |
new | 28 / 30 | 16 |
| =1 |
Pets Place
petsplace.nl |
▼1 | 28 / 30 | 16 |
| =1 |
Medpets
medpets.nl |
0 | 27 / 30 | 14 |
| 5 |
Brekz
brekz.nl |
▼2 | 23 / 30 | 11 |
| =6 |
Bitiba
bitiba.nl |
▼1 | 10 / 30 | 5 |
| =6 |
Welkoop
welkoop.nl |
▼1 | 14 / 30 | 3 |
| =6 |
Dierapotheker
dierapotheker.nl |
▼1 | 7 / 30 | 2 |
| =6 |
Jumper
jumper.nl |
▲5 | 4 / 30 | 2 |
| =6 |
AquastoreXL
aquastore.nl |
▼1 | 2 / 30 | 2 |
| =6 |
AquastoreXL
aquastorexl.nl |
new | 2 / 30 | 2 |
| =6 |
Agradi
agradi.nl |
new | 3 / 30 | 1 |
| =6 |
Aldi.nl
aldi.nl |
new | 2 / 30 | 1 |
| =6 |
Azaqua
azaqua.nl |
▼2 | 2 / 30 | 1 |
| =6 |
Lidl.nl
lidl.nl |
new | 2 / 30 | 1 |
| =16 |
RHR Pets
rhrpets.nl |
▲8 | 1 / 30 | 1 |
| =16 |
Tim's
tims.nl |
▲11 | 1 / 30 | 1 |
| 18 |
Intratuin
intratuin.nl |
new | 12 / 30 | 0 |
| =19 |
Avonturia Shop (De Vogelkelder)
avonturiashop.nl |
new | 2 / 30 | 0 |
| =19 |
De Huisdiersuper.nl
dehuisdiersuper.nl |
▼10 | 2 / 30 | 0 |
| =19 |
Hondjekoek.nl
hondjekoek.nl |
new | 2 / 30 | 0 |
| =19 |
Huisdiersuper.nl
huisdiersuper.nl |
▼11 | 2 / 30 | 0 |
| =19 |
Jumbo
jumbo.com |
new | 2 / 30 | 0 |
| =19 |
K9 Shop
k9shop.nl |
▼9 | 2 / 30 | 0 |
| =19 |
vidaXL
vidaxl.nl |
new | 2 / 30 | 0 |
| =19 |
Aquariumwinkel.nl
aquariumwinkel.nl |
▼18 | 1 / 30 | 0 |
| =19 |
Dierenapotheek
dierenapotheek.nl |
new | 1 / 30 | 0 |
| =19 |
DierenwinkelXL
dierenwinkelxl.nl |
▼11 | 1 / 30 | 0 |
| =19 |
Discus
discus.nl |
▼16 | 1 / 30 | 0 |
| =19 |
Dogahaves
dogahaves.nl |
▼12 | 1 / 30 | 0 |
| =19 |
Dogpride.nl
dogpride.nl |
▼3 | 1 / 30 | 0 |
| =19 |
Floris Vlees
florisvlees.nl |
new | 1 / 30 | 0 |
| =19 |
Frits Kuiper Groningen
fritskuiper.nl |
new | 1 / 30 | 0 |
| =19 |
GrootPlezier.nl
grootplezier.nl |
new | 1 / 30 | 0 |
| =19 |
Hondenspullen.nl
hondenspullen.nl |
new | 1 / 30 | 0 |
| =19 |
Huisdierenbazaar
huisdierenbazaar.nl |
▼8 | 1 / 30 | 0 |
| =19 |
Kattenluiken.nl
kattenluiken.nl |
▼9 | 1 / 30 | 0 |
| =19 |
Max & Luna
maxenluna.nl |
new | 1 / 30 | 0 |
| =19 |
Natuurlijkvoordehond.nl
natuurlijkvoordehond.nl |
new | 1 / 30 | 0 |
| =19 |
Pettadore.nl
pettadore.nl |
new | 1 / 30 | 0 |
| =19 |
PharmaPets.nl
pharmapets.nl |
new | 1 / 30 | 0 |
| =19 |
Plus.nl
plus.nl |
▼14 | 1 / 30 | 0 |
| =19 |
The Dog Musthaves
thedogmusthaves.com |
▼18 | 1 / 30 | 0 |
| =19 |
Topdiervoeding
topdiervoeding.nl |
new | 1 / 30 | 0 |
| =19 |
Vivara.nl
vivara.nl |
▼19 | 1 / 30 | 0 |
| =19 |
Whoopie
whoopie.nl |
new | 1 / 30 | 0 |
Each question goes to ChatGPT and Gemini once. Answers vary between runs, so stores only a few answers apart share a place (=).
Biggest risers since last month: Tim's ▲11, RHR Pets ▲8, Jumper ▲5
In the top 10? Share it: LinkedIn, download the image
Category median: named in 0 of 30 questions (the middle store of all 162 stores we measured; +n is how many questions a store is above it).
Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 116 stores were named in none of these questions.
This ranking covers the 162 stores we measure in this category. That is not every store in the market.
Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.
Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.
Bol
Marketplace
32 of 60
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Amazon
Marketplace
13 of 60
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Google Shopping
Comparison or test site
4 of 60
Make sure your products are listed there with full and correct data.
Marktplaats
Marketplace
4 of 60
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Thuiswinkel Waarborg
Review site
3 of 60
Collect reviews there: AI quotes them as proof that a store can be trusted.
Community
2 of 60
Be present there with useful posts or answers; AI repeats what people say.
Facebook Marketplace
Platform
2 of 60
AI sends shoppers there. Check whether you can be listed.
Kieskeurig
Comparison or test site
2 of 60
Make sure your products are listed there with full and correct data.
Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.
AI named: Pets Place, Welkoop, Intratuin
AI named: Medpets, Zooplus, Pets Place
AI named: Pets Place, Medpets, Zooplus
AI named: Medpets.nl, Pets Place, Brekz.nl
AI named: Pets Place, Medpets, Zooplus Nederland
AI named: Zooplus, Bitiba, Brekz
AI named: Pets Place, Medpets, Zooplus
AI named: AquastoreXL.nl, De Maanvis, Pets Place
AI named: Pets Place, Zooplus, Brekz
AI named: Pets Place, Medpets, Brekz
AI named: Medpets.nl, Pets Place, Brekz
AI named: Zooplus, Medpets, Brekz
AI named: Medpets.nl, PetsPlace.nl, Welkoop.nl
AI named: Pets Place, Medpets, Zooplus
AI named: Zooplus.nl, vidaXL.nl, Medpets.nl
AI named: Zooplus, Bitiba, Brekz
AI named: Zooplus.nl, PetsPlace.nl, Medpets.nl
AI named: Zooplus, Medpets, Brekz
AI named: Zooplus, Medpets, Pets Place
AI named: Zooplus, Bitiba, Pets Place
AI named: Zooplus.nl, Medpets.nl, Pets Place
AI named: Brekz.nl, Bitiba.nl, Zooplus.nl
AI named: BunnyBunch.nl, Zooplus.nl, Medpets.nl
AI named: Brekz, Zooplus, Medpets
AI named: Medpets, Pets Place, Brekz
AI named: Pets Place, Medpets, Jumper
AI named: Dierapotheker.nl, BunnyBunch.nl, Zooplus
AI named: Zooplus, Brekz, Bitiba
AI named: AquastoreXL.nl, Aquariumwinkel.nl, Aquariumdiscount.nl
AI named: Zooplus.nl, Pets Place, Medpets.nl
How to read this
AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.
No paid positions. A store cannot buy its way in, and the order follows from the answers alone.
If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.
Run the free check on your store. You will see straight away whether AI assistants can find and read it.
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