How to read this
This is a snapshot
AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.
The index › the Netherlands › Dameskleding
Women's clothing
35 buying questions, the Netherlands, 2 assistants
Measured on 04-11-2026, 68 stores, ChatGPT, Gemini
| # | Store | Since last | Named | Recommended |
|---|---|---|---|---|
| 1 |
About You
aboutyou.nl |
= | 20 / 35+20 | 7 |
| 2 |
Bonprix
bonprix.nl |
= | 10 / 35+10 | 5 |
| 3 |
Studio Anneloes
studioanneloes.nl |
new | 7 / 35+7 | 2 |
| 4 |
SHEIN
shein.com |
▼1 | 5 / 35+5 | 2 |
| 5 |
MS Mode
msmode.nl |
▲7 | 7 / 35+7 | 1 |
| 6 |
Vanilia
vanilia.nl |
▼1 | 5 / 35+5 | 1 |
| 7 |
terStal
terstal.nl |
= | 4 / 35+4 | 1 |
| 8 |
Expresso
expresso.nl |
new | 3 / 35+3 | 1 |
| 9 |
Sportbh.nl
sportbh.nl |
▼5 | 2 / 35+2 | 1 |
| 10 |
Annadiva
annadiva.nl |
new | 1 / 35+1 | 1 |
| 11 |
Esprit
esprit.com |
new | 1 / 35+1 | 1 |
| 12 |
HappyRainyDays
happyrainydays.nl |
new | 1 / 35+1 | 1 |
| 13 |
Livera
livera.nl |
▼4 | 1 / 35+1 | 1 |
| 14 |
Maium
maium.nl |
new | 1 / 35+1 | 1 |
| 15 |
Peek & Cloppenburg
peek-cloppenburg.nl |
▼5 | 1 / 35+1 | 1 |
| 16 |
Boohoo
boohoo.com |
▼8 | 4 / 35+4 | 0 |
| 17 |
TopVintage
topvintage.nl |
▼11 | 4 / 35+4 | 0 |
| 18 |
JUTKA & RISKA
jutkaenriska.nl |
new | 2 / 35+2 | 0 |
| 19 |
PrettyLittleThing
prettylittlething.com |
▼8 | 2 / 35+2 | 0 |
| 20 |
Summum
summumwoman.com |
new | 2 / 35+2 | 0 |
| 21 |
Bader
bader.nl |
▼4 | 1 / 35+1 | 0 |
| 22 |
Isabel Marant
isabelmarant.com |
new | 1 / 35+1 | 0 |
| 23 |
Jeans Centre
jeanscentre.nl |
▼5 | 1 / 35+1 | 0 |
| 24 |
JOSH V
joshv.com |
new | 1 / 35+1 | 0 |
| 25 |
Maison365
maison365.nl |
new | 1 / 35+1 | 0 |
| 26 |
Manfield
manfield.nl |
new | 1 / 35+1 | 0 |
| 27 |
Most Wanted
mostwantednl.nl |
new | 1 / 35+1 | 0 |
| 28 |
Primark
primark.com |
▼15 | 1 / 35+1 | 0 |
| 29 |
Sisters Point
sisters-point.com |
new | 1 / 35+1 | 0 |
| 30 |
Van Tilburg Mode
vantilburgonline.nl |
▼15 | 1 / 35+1 | 0 |
| 31 |
Van Uffelen Mode
vanuffelenmode.nl |
▼15 | 1 / 35+1 | 0 |
Biggest risers since last month: MS Mode ▲7
In the top 10? Share it: LinkedIn, download the image
Category median: named in 0 of 35 questions (the middle store of all 68 stores we measured; +n is how many questions a store is above it).
Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 37 stores were named in none of these questions.
This ranking covers the 68 stores we measure in this category. That is not every store in the market.
Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.
Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.
Zalando
Marketplace
47 of 70
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Vinted
Marketplace
18 of 70
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Bol
Marketplace
10 of 70
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Thuiswinkel Waarborg
Review site
6 of 70
Collect reviews there: AI quotes them as proof that a store can be trusted.
Community
5 of 70
Be present there with useful posts or answers; AI repeats what people say.
Marktplaats
Marketplace
5 of 70
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Otrium
Platform
5 of 70
AI sends shoppers there. Check whether you can be listed.
Project Cece
Platform
4 of 70
AI sends shoppers there. Check whether you can be listed.
Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.
AI named: WE Fashion, Uniqlo, C&A
AI named: Zalando, Wehkamp, de Bijenkorf
AI named: Zalando, ABOUT YOU, About You
AI named: Zalando, ABOUT YOU, About You
AI named: Engelbert Strauss, Proforto.nl, WorkwearOnline.nl
AI named: de Bijenkorf, Zalando, ABOUT YOU
AI named: Zeeman, Wibra, terStal
AI named: Wehkamp, de Bijenkorf, Zalando
AI named: King Louie, Studio Anneloes, Fabienne Chapot
AI named: Zalando, ABOUT YOU, Wehkamp
AI named: Zalando.nl, ABOUT YOU, ASOS
AI named: Zalando.nl, ABOUT YOU, Wehkamp.nl
AI named: C&A, H&M, bonprix
AI named: Meyer Mode, Wenz, Peter Hahn
AI named: Bever, ANWB, Decathlon
AI named: Zalando, About You, Wehkamp
AI named: SHEIN, Boohoo, PrettyLittleThing
AI named: Zalando, Wehkamp, ABOUT YOU
AI named: Omoda, Zalando, Wehkamp
AI named: terStal, bonprix, C&A
AI named: bonprix, Zalando, Wehkamp
AI named: Wehkamp, Zalando, ABOUT YOU
AI named: de Bijenkorf, Zalando, Wehkamp
AI named: Bagoes, MS Mode, Yoek
AI named: de Bijenkorf, Wehkamp, Zalando
AI named: Zeeman, Wibra, Bonprix
AI named: Noppies Maternity, Prénatal, H&M Mama
AI named: SUSAN BIJL, De Bijenkorf, Omoda
AI named: Sportbh.nl, Daka.nl, Perry Sport
AI named: Nukuhiva, watMooi, Kuyichi
AI named: Anna van Toor, LOFT the Store, Bomont
AI named: Zalando, Wehkamp, de Bijenkorf
AI named: Fitwinkel.nl, Sportbh.nl, RunningDirect.nl
AI named: Zalando, de Bijenkorf, Wehkamp
AI named: Hunkemöller, Zalando, HEMA
How to read this
AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.
No paid positions. A store cannot buy its way in, and the order follows from the answers alone.
If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.
Run the free check on your store. You will see straight away whether AI assistants can find and read it.
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