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Decathlon in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy kleding algemeen, is Decathlon named? This is the answer from our latest monthly measurement, November 2026.

#5

of 175 stores measured

7/30

buying questions where AI names it; the category median is 0

3

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Decathlon

#3About You17/30 #4WE Fashion10/30
#5Decathlon7/30
#6Zeeman4/30 #7Wibra.nl3/30
See the full ranking for Kleding algemeen

What AI says about Decathlon

In the 9 answers that name Decathlon, AI mentions: low prices (4x), trusted (2x), wide range (2x).

“Decathlon, voordelige sport- en outdoor-kleding.”

ChatGPT, asked: waar kan ik online kleding kopen in Nederland?

“Decathlon.nl, betrouwbare budgetoptie voor sport- en outdoorjassen.”

ChatGPT, asked: welke Nederlandse webshop is betrouwbaar voor het kopen van jassen?

“Decathlon (decathlon.nl): Ideaal als je een functionele jas zoekt voor een kleiner budget (eigen merken zoals Quechua en Forclaz).”

Gemini, asked: welke Nederlandse webshop is betrouwbaar voor het kopen van jassen?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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