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Pannen en kookgerei

Cookware

35 buying questions, the Netherlands, 2 assistants

Measured on 06-11-2026, 53 stores, ChatGPT, Gemini

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Market

the Netherlands the United StatesBelgium
# Store Since last Named Recommended
=1 Coolblue

coolblue.nl

 ▲1 22 / 35 8
=1 Knivesandtools

knivesandtools.nl

 ▼1 15 / 35 5
=1 Cookinglife.nl

cookinglife.nl

 0 18 / 35 4
=1 HEMA

hema.nl

 0 16 / 35 4
5 Oldenhof

oldenhof.nl

 0 10 / 35 4
=6 De Bijenkorf

bijenkorf.nl

 ▲2 18 / 35 2
=6 De Bijenkorf Food

debijenkorf.nl

 ▲2 18 / 35 2
=6 Blokker

blokker.nl

 ▼1 15 / 35 2
=9 Dille & Kamille

dille-kamille.nl

 ▲1 9 / 35 2
=9 Meesterslijpers

meesterslijpers.nl

 ▼4 5 / 35 2
=9 iBOOD.com

ibood.com

 ▲7 4 / 35 2
=12 Nisbets

nisbets.nl

 ▲13 2 / 35 2
=12 Lidl.nl

lidl.nl

 0 5 / 35 1
=12 Pannenwinkel

pannenwinkel.com

 ▲7 3 / 35 1
=12 XXLhoreca.nl

xxlhoreca.nl

 ▼3 2 / 35 1
=12 BBQ Experience Center

bbqexperiencecenter.nl

 ▲6 1 / 35 1
=12 Rookoven.com

rookoven.com

 ▼2 1 / 35 1
=18 fonQ

fonq.nl

 ▼2 9 / 35 0
=18 Kookexpert.nl

kookexpert.nl

 ▼2 7 / 35 0
=18 Horecatraders

horecatraders.com

 ▼1 4 / 35 0
=18 Braadbaas.nl

braadbaas.nl

 ▼10 3 / 35 0
=22 HorecaRama

horecarama.nl

 new 1 / 35 0
=22 Horecavoordeelshop.nl

horecavoordeelshop.nl

 new 1 / 35 0
=22 Makro

makro.nl

 0 1 / 35 0
=22 Xenos

xenos.nl

 ▼11 1 / 35 0

Each question goes to ChatGPT and Gemini once. Answers vary between runs, so stores only a few answers apart share a place (=).

Biggest risers since last month: Nisbets ▲13, iBOOD.com ▲7, Pannenwinkel ▲7

In the top 10? Share it: LinkedIn, download the image

Category median: named in 0 of 35 questions (the middle store of all 53 stores we measured; +n is how many questions a store is above it).

Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 28 stores were named in none of these questions.

This ranking covers the 53 stores we measure in this category. That is not every store in the market.

Named is not recommended

Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.

0%0%14%14%28%28%42%42%56%56%70%70%Named in % of buying questionsRecommended in %Known, not recommendedCoolblueCoolblueCookinglife.nlCookinglife.nlKnivesandtoolsKnivesandtoolsHEMAHEMADe BijenkorfDe BijenkorfDe Bijenkorf FoodDe Bijenkorf FoodBlokkerOldenhofDille & KamillefonQKookexpert.nlMeesterslijpersiBOOD.comLidl.nlNisbetsPannenwinkelHorecatradersXXLhoreca.nlBraadbaas.nlBBQ Experience CenterRookoven.comHorecaRamaHorecavoordeelshop.nlMakroXenos

Download this map as an image

Where AI sends shoppers

Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.

Bol

Marketplace

52 of 70

AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.

Amazon

Marketplace

33 of 70

AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.

Marktplaats

Marketplace

4 of 70

AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.

Tweakers

Comparison or test site

4 of 70

Make sure your products are listed there with full and correct data.

Kieskeurig

Comparison or test site

3 of 70

Make sure your products are listed there with full and correct data.

Thuiswinkel Waarborg

Review site

3 of 70

Collect reviews there: AI quotes them as proof that a store can be trusted.

Tweakers Pricewatch

Platform

3 of 70

AI sends shoppers there. Check whether you can be listed.

Consumentenbond

Comparison or test site

2 of 70

Make sure your products are listed there with full and correct data.

The questions we asked

Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.

How to read this

How to read this

This is a snapshot

AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.

What is not in it

No paid positions. A store cannot buy its way in, and the order follows from the answers alone.

Why not every question counts

If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.

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