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Coolblue in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy reizen en bagage, is Coolblue named? This is the answer from our latest monthly measurement, November 2026.

#5

of 40 stores measured

14/35

buying questions where AI names it; the category median is 1

6

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Coolblue

#3Bever19/35 #4Decathlon21/35
#5Coolblue14/35
#6HEMA11/35 #7Duifhuizen.nl21/35
See the full ranking for Reizen en bagage

What AI says about Coolblue

In the 16 answers that name Coolblue, AI mentions: service and advice (2x), fast delivery (2x), quality (1x), trusted (1x).

“Coolblue: Heeft een zorgvuldig geselecteerd assortiment van goede kwaliteit.”

Gemini, asked: waar kan ik online een goede koffer kopen in Nederland?

“[Coolblue.nl](https://www.coolblue.nl): Handig als je zoekt naar rugzakken met goede laptopvakken voor reizen of 'digital nomads' (merken zoals Thule, Peak Design en Bobby anti-diefstal tassen).”

Gemini, asked: waar koop ik online een rugzak voor op reis in Nederland?

“Voordelen: Hoewel hun assortiment kleiner is dan dat van Travelbags, blinkt Coolblue uit in advies.”

Gemini, asked: bij welke webshop in Nederland kan ik het beste een reiskoffer bestellen?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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