#6
of 40 stores measured
The index › the Netherlands › Reizen en bagage › HEMA
HEMA in the Krillo Index
When shoppers in the Netherlands ask ChatGPT and Gemini where to buy reizen en bagage, is HEMA named? This is the answer from our latest monthly measurement, November 2026.
11/35
buying questions where AI names it; the category median is 1
5
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around HEMA
See the full ranking for Reizen en bagageWhat AI says about HEMA
In the 20 answers that name HEMA, AI mentions: low prices (11x), trusted (1x), wide range (1x), premium (1x), service and advice (1x).
“Zoek je veel voor weinig geld? Ga naar Decathlon of HEMA.”
Gemini, asked: bij welke Nederlandse webshop kan ik het beste reisaccessoires kopen?
“Als je met “complete reisset” juist een toilettas met reisflesjes, slaapmasker, nekkussen en adapters bedoelt, zijn Bol.com, HEMA, ANWB, Bever en Decathlon goede opties.”
ChatGPT, asked: waar kan ik in Nederland online een complete reisset kopen?
“[HEMA](https://www.hema.nl): Ideaal voor betaalbare reisaccessoires.”
Gemini, asked: waar kan ik in Nederland online een complete reisset kopen?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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