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Decathlon in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy reizen en bagage, is Decathlon named? This is the answer from our latest monthly measurement, November 2026.

#4

of 40 stores measured

21/35

buying questions where AI names it; the category median is 1

9

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Decathlon

#2Bagageonline.nl31/35 #3Bever19/35
#4Decathlon21/35
#5Coolblue14/35 #6HEMA11/35
See the full ranking for Reizen en bagage

What AI says about Decathlon

In the 36 answers that name Decathlon, AI mentions: low prices (24x), quality (6x), service and advice (4x), trusted (3x), wide range (1x).

“Decathlon.nl, Interessant voor betaalbare reisbagage en praktische modellen, vooral als design minder belangrijk is.”

ChatGPT, asked: waar kan ik online een goede koffer kopen in Nederland?

“Wil je goedkoop en functioneel: Decathlon.”

ChatGPT, asked: bij welke Nederlandse webshop kan ik het beste reisaccessoires kopen?

“Zoek je veel voor weinig geld? Ga naar Decathlon of HEMA.”

Gemini, asked: bij welke Nederlandse webshop kan ik het beste reisaccessoires kopen?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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