#11
of 30 stores measured
The index › the United States › Bags and leather goods › Costco
Costco in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy bags and leather goods, is Costco named? This is the answer from our latest monthly measurement, November 2026.
3/35
buying questions where AI names it; the category median is 3
2
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Costco
See the full ranking for Bags and leather goodsWhat AI says about Costco
In the 4 answers that name Costco, AI mentions: low prices (1x).
“| | Warehouse-value deals | Costco | Often strong value on name brands and an especially customer-friendly return policy; membership required.”
ChatGPT, asked: where should I shop online for luggage in the United States?
“Costco: Luggage falls under its general “risk-free 100% satisfaction guarantee,” with no stated normal time limit for returns.”
ChatGPT, asked: which American website has the best return policy for luggage?
“The Policy: Costco has a legendary 100% satisfaction guarantee with virtually no time limit on luggage (luggage does not fall under their 90-day electronics limit).”
Gemini, asked: which American website has the best return policy for luggage?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
Is this your store?
See the buying questions where AI names someone else instead of you, and what to change. Free, no account.
See the questions I loseIs this your store and do you want it out of the index? Email hello@krilloai.com and we remove it the same day.