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The RealReal in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy bags and leather goods, is The RealReal named? This is the answer from our latest monthly measurement, November 2026.

#12

of 30 stores measured

5/35

buying questions where AI names it; the category median is 3

1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around The RealReal

See the full ranking for Bags and leather goods

What AI says about The RealReal

In the 8 answers that name The RealReal, AI mentions: low prices (1x), premium (1x), quality (1x).

“…official sites, best if you already know the brand you want; often have the best promotions and warranty support - The RealReal, widest luxury resale selection, but inspect condition descriptions carefully If you want one safe...”

ChatGPT, asked: which American website is the best place to buy a handbag online?

“The RealReal, large resale selection, but inspect condition details and return terms carefully.”

ChatGPT, asked: which US website can I trust to buy a designer-style handbag?

“[The RealReal](https://www.therealreal.com): A publicly traded US consignment company.”

Gemini, asked: which US website can I trust to buy a designer-style handbag?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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