#16
of 30 stores measured
The index › the United States › Bags and leather goods › Dick’s Sporting Goods
Dick’s Sporting Goods in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy bags and leather goods, is Dick’s Sporting Goods named? This is the answer from our latest monthly measurement, November 2026.
2/35
buying questions where AI names it; the category median is 3
1
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Dick’s Sporting Goods
See the full ranking for Bags and leather goodsWhat AI says about Dick’s Sporting Goods
In the 2 answers that name Dick’s Sporting Goods, AI mentions: low prices (1x).
“…https://www.zappos.com/ - Dick’s Sporting Goods, Good for gym, sports-team, and affordable athletic duffels.”
ChatGPT, asked: where can I buy a duffel bag online in the US from a trustworthy store?
“Best Value Name-Brand: JanSport via [Amazon](https://amazon.com) or [Dick's Sporting Goods](https://www.dickssportinggoods.com)”
Gemini, asked: where can I buy a cheap but decent backpack online in the US?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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