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TJ Maxx in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy bags and leather goods, is TJ Maxx named? This is the answer from our latest monthly measurement, November 2026.

#18

of 30 stores measured

4/35

buying questions where AI names it; the category median is 3

0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around TJ Maxx

#16Dick’s Sporting Goods2/35 #17Shopbop1/35
#18TJ Maxx4/35
#19Neiman Marcus3/35 #20Kohl’s2/35
See the full ranking for Bags and leather goods

What AI says about TJ Maxx

“Maxx (Online "The Runway" Section)](https://tjmaxx.tjx.com): Check their online "Runway" department.”

Gemini, asked: which US website can I trust to buy a designer-style handbag?

“Why: Sierra is owned by the same company as TJ Maxx and Marshalls, but focuses on outdoor and athletic gear.”

Gemini, asked: where can I buy a cheap but decent backpack online in the US?

“Why: Sierra is part of the TJX family (TJ Maxx, Marshalls).”

Gemini, asked: which US webshop has the lowest prices on luggage sets?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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