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The index › the United States › Bags and leather goods › Buying question

where in the US can I buy a backpack online with a hassle-free return policy?

We asked ChatGPT and Gemini this exact question in October 2026, as a shopper in the United States would. These are the stores they named, most named first.

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The stores AI named

  1. Zappos
  2. Nordstrom
  3. REI
  4. L.L.Bean
  5. Target
  6. Walmart
  7. The North Face
  8. Herschel
  9. Fjällräven
  10. JanSport
  11. Dakine
  12. Tumi
  13. Dagne Dover
  14. Bellroy
  15. MZ Wallace

From our monthly measurement for bags and leather goods in the United States. Marketplaces and platforms are left out. AI answers change; this is a snapshot, not an endorsement. How we measure.

See the full ranking for bags and leather goods ›

Other questions shoppers ask

Is AI sending these shoppers to someone else?

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