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Hollister in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy clothing, is Hollister named? This is the answer from our latest monthly measurement, October 2026.

#14

of 141 stores measured

3/35

buying questions where AI names it; the category median is 0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Hollister

#12	Aerie	3/35
#13	Forever 21	3/35
#14	Hollister	3/35
#15	Lane Bryant	3/35
#16	Anthropologie	2/35

See the full ranking for Clothing

What AI says about Hollister

“Abercrombie & Fitch / Hollister”

Gemini, asked: Where can I order clothes online in the US and get them delivered within two days?

“| If you are willing to return in person, many more stores effectively give you free returns even when mail returns have a fee, including: - Old Navy, Gap, Banana Republic, Athleta - Macy’s - Kohl’s - J.Crew and Madewell - Abercrombie,...”

ChatGPT, asked: Where can I buy clothes online in the US and return them for free if they don't fit?

“Hollister, Casual teen basics, jeans, hoodies, dresses, and beach-inspired styles.”

ChatGPT, asked: Where can teenagers shop for trendy clothes online in the United States?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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