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Aerie in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy clothing, is Aerie named? This is the answer from our latest monthly measurement, October 2026.

#12

of 141 stores measured

3/35

buying questions where AI names it; the category median is 0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Aerie

#10	Shopbop	6/35
#11	JCPenney	5/35
#12	Aerie	3/35
#13	Forever 21	3/35
#14	Hollister	3/35

See the full ranking for Clothing

What AI says about Aerie

“Direct-to-consumer brand sites, such as Levi’s, Aerie, Madewell, Uniqlo, Abercrombie, etc., often when shoppers know the brand or want sales/loyalty perks.”

ChatGPT, asked: Where do most Americans shop for clothes online these days?

“American Eagle & Aerie: Extremely popular online, especially Aerie for loungewear, activewear, and undergarments.”

Gemini, asked: Where do most Americans shop for clothes online these days?

“Aerie / American Eagle, [aerie.com](https://www.aerie.com) Comfortable lounge, activewear, underwear, casual clothing, and inclusive fit options.”

ChatGPT, asked: Where can I buy women's clothing online from a trustworthy US store?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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