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The index › the United States › Clothing › Buying question

Are there any smaller American clothing websites I should try instead of the big department store sites?

We asked ChatGPT and Gemini this exact question in October 2026, as a shopper in the United States would. These are the stores they named, most named first.

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The stores AI named

  1. Macy's
  2. Nordstrom
  3. American Giant
  4. Buck Mason
  5. Mollusk Surf Shop
  6. Alex Mill
  7. Imogene + Willie
  8. Jungmaven
  9. Nooworks
  10. Big Bud Press
  11. Only Child
  12. Megan Huntz
  13. Mara Hoffman
  14. Dôen
  15. Taylor Stitch

From our monthly measurement for clothing in the United States. Marketplaces and platforms are left out. AI answers change; this is a snapshot, not an endorsement. How we measure.

See the full ranking for clothing ›

Other questions shoppers ask

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