KRILLOINDEX
The index › the United States › Home and furniture › Buying question

where do most Americans buy their home furnishings online?

We asked ChatGPT and Gemini this exact question in October 2026, as a shopper in the United States would. These are the stores they named, most named first.

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The stores AI named

  1. Amazon
  2. Walmart
  3. Wayfair
  4. Target
  5. Home Depot
  6. Lowe's
  7. IKEA
  8. Costco
  9. Ashley
  10. Pottery Barn
  11. West Elm
  12. Crate & Barrel
  13. Article
  14. Rooms To Go
  15. Casper

From our monthly measurement for home and furniture in the United States. Marketplaces and platforms are left out. AI answers change; this is a snapshot, not an endorsement. How we measure.

See the full ranking for home and furniture ›

Other questions shoppers ask

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