#4
of 58 stores measured
The index › the United States › Lighting › Build.com
Build.com in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy lighting, is Build.com named? This is the answer from our latest monthly measurement, November 2026.
22/35
buying questions where AI names it; the category median is 1
9
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Build.com
See the full ranking for LightingWhat AI says about Build.com
In the 29 answers that name Build.com, AI mentions: low prices (4x), trusted (4x), quality (3x), premium (3x), specialist (1x).
“That said, the “best” retailer depends on what you’re buying: | Need | Best place to start | Why | |---|---|---| | Best overall / widest useful selection | Lamps Plus | Broad range, lighting expertise, good mix of price points | |...”
ChatGPT, asked: Where is the best place online to buy lighting for my home in the US?
“Why Them: Ferguson is a major supplier for home builders and contractors.”
Gemini, asked: What is the best US online store to buy indoor lighting from?
“Lighting-specialty retailers such as Lamps Plus, Lumens, Build.com, or 1stDibs for designer/vintage options”
ChatGPT, asked: Where do most Americans shop online when they need new light fixtures?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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