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Home Depot in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy lighting, is Home Depot named? This is the answer from our latest monthly measurement, November 2026.

#2

of 58 stores measured

23/35

buying questions where AI names it; the category median is 1

14

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Home Depot

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What AI says about Home Depot

In the 41 answers that name Home Depot, AI mentions: low prices (13x), trusted (7x), premium (5x), quality (4x), wide range (3x).

“That said, the “best” retailer depends on what you’re buying: | Need | Best place to start | Why | |---|---|---| | Best overall / widest useful selection | Lamps Plus | Broad range, lighting expertise, good mix of price points | |...”

ChatGPT, asked: Where is the best place online to buy lighting for my home in the US?

“[The Home Depot](https://www.homedepot.com) / [Lowe's](https://www.lowes.com): Both have massively upgraded their online-only lighting selections in recent years.”

Gemini, asked: Where is the best place online to buy lighting for my home in the US?

“Other good US options include Wayfair, Home Depot, and Lighting New York.”

ChatGPT, asked: Which American website should I visit if I want to buy new lights for my living room?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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