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TJ Maxx in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy makeup, is TJ Maxx named? This is the answer from our latest monthly measurement, October 2026.

of 43 stores measured

3/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around TJ Maxx

#4	Ulta	8/35
#5	Blend Bunny Cosmetics	3/35
#6	TJ Maxx	3/35
#7	Sydney Grace	2/35
#8	Maybelline	5/35

See the full ranking for Makeup

What AI says about TJ Maxx

In the 3 answers that name TJ Maxx, AI mentions: premium (2x).

“[TJ Maxx](https://tjmaxx.tjx.com) & [Marshalls](https://www.marshalls.com)”

Gemini, asked: Where can I shop for full face makeup online in the United States?

“Best for High-End/Prestige Brands on Deep Clearance: Nordstrom Rack & TJ Maxx / Marshalls (Online) If you want luxury brands (Urban Decay, Too Faced, Anastasia Beverly Hills, MAC) for 40% to 70% off retail:”

Gemini, asked: Which US webshop has the best deals on eyeshadow palettes?

“Go to TJ Maxx Online if you want luxury brands at 60% off.”

Gemini, asked: Which American online store gives you the most value for money on makeup?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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