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Sydney Grace in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy makeup, is Sydney Grace named? This is the answer from our latest monthly measurement, October 2026.

of 43 stores measured

2/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Sydney Grace

#5	Blend Bunny Cosmetics	3/35
#6	TJ Maxx	3/35
#7	Sydney Grace	2/35
#8	Maybelline	5/35
#9	Saks	4/35

See the full ranking for Makeup

What AI says about Sydney Grace

“[Sydney Grace](https://sydneygraceco.com): A beloved California-based indie brand known for smooth, silky mattes and foil-like shimmers.”

Gemini, asked: Which US website sells good quality eyeshadow palettes?

“Sydney Grace (Beloved for deep, buttery neutrals and custom palettes)”

Gemini, asked: Which specialized US website sells indie or niche makeup brands that you won't find at mainstream stores?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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