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Maybelline in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy makeup, is Maybelline named? This is the answer from our latest monthly measurement, October 2026.

of 43 stores measured

5/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Maybelline

#6	TJ Maxx	3/35
#7	Sydney Grace	2/35
#8	Maybelline	5/35
#9	Saks	4/35
#10	IT Cosmetics	2/35

See the full ranking for Makeup

What AI says about Maybelline

In the 5 answers that name Maybelline, AI mentions: low prices (2x), premium (1x).

“Ulta Beauty, excellent for both drugstore and high-end lipstick brands (Maybelline, NYX, e.l.f., MAC, Clinique, etc.).”

ChatGPT, asked: Which American webshop is reliable for buying lipstick online?

“Ulta Beauty, https://www.ulta.com Good mix of drugstore and higher-end options, including Maybelline, e.l.f., NYX, Tarte, MAC, and Clinique.”

ChatGPT, asked: Where can I order mascara online in the United States?

“Examples: NARS Cosmetics, Tarte, Fenty Beauty, Kosas, Too Faced, e.l.f., Maybelline, and Rare Beauty.”

ChatGPT, asked: Which American website is trustworthy for buying concealer online?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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