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Danner in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy men's clothing, is Danner named? This is the answer from our latest monthly measurement, October 2026.

#15

of 52 stores measured

2/35

buying questions where AI names it; the category median is 0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Danner

#13	ministryofsupply.com	1/35
#14	Champion	4/35
#15	Danner	2/35
#16	Dockers	2/35
#17	Filson	2/35

See the full ranking for Men's clothing

What AI says about Danner

“Best for: Curated outdoor/heritage brands (Flint and Tinder, Relwen, Danner).”

Gemini, asked: Which US webshop is good for buying men's clothing?

“They act as a curated marketplace—carrying great third-party brands like Danner, Barbour, and Red Wing—alongside fantastic in-house brands (like Flint and Tinder for rugged jackets/tees and Wellen for coastal casual).”

Gemini, asked: I usually shop at big general retailers for men's clothing but I want a more specialized American webshop instead, where should I go?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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