The index › the United States › Men's clothing › Filson

Filson in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy men's clothing, is Filson named? This is the answer from our latest monthly measurement, October 2026.

#17

of 52 stores measured

2/35

buying questions where AI names it; the category median is 0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Filson

#15	Danner	2/35
#16	Dockers	2/35
#17	Filson	2/35
#18	Timex	2/35
#19	End Clothing	1/35

See the full ranking for Men's clothing

What AI says about Filson

In the 2 answers that name Filson, AI mentions: low prices (1x), premium (1x), service and advice (1x), trusted (1x), quality (1x).

“Why it stands out: - Strong mix of affordable, midrange, and designer brands - Good filters, sizing information, and customer reviews - Generally easy returns and reliable customer service - Covers almost everything: basics, workwear,...”

ChatGPT, asked: Where is the best place to buy men's clothing online in the US?

“The Best for True Heritage & Heavy-Duty Gear: Filson”

Gemini, asked: I usually shop at big general retailers for men's clothing but I want a more specialized American webshop instead, where should I go?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

Follow this rank

Get an email when Filson moves up or down in the next measurement. Free, one click to stop.

Is this your store?

See the buying questions where AI names someone else instead of you, and what to change. Free, no account.

See the questions I lose

Is this your store and do you want it out of the index? Email hello@krilloai.com and we remove it the same day.