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Dockers in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy men's clothing, is Dockers named? This is the answer from our latest monthly measurement, October 2026.

#16

of 52 stores measured

2/35

buying questions where AI names it; the category median is 0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Dockers

#14	Champion	4/35
#15	Danner	2/35
#16	Dockers	2/35
#17	Filson	2/35
#18	Timex	2/35

See the full ranking for Men's clothing

What AI says about Dockers

In the 2 answers that name Dockers, AI mentions: low prices (1x), premium (1x), specialist (1x).

“Macy's & Kohl's: Still capture massive market share for middle-aged and older demographics looking for standard brands (Dockers, Ralph Lauren, Tommy Hilfiger) on sale.”

Gemini, asked: Where do most American guys shop for clothes online?

“| | Dockers | Affordable traditional chinos | $50–$80 | A long-standing chino specialist.”

ChatGPT, asked: Where can I shop online for men's chinos in the US and trust the quality?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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