KRILLOINDEX
The index › the United States › Natural cosmetics › Buying question

where should I shop online for clean beauty products in America?

We asked ChatGPT and Gemini this exact question in October 2026, as a shopper in the United States would. These are the stores they named, most named first.

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The stores AI named

  1. Credo Beauty
  2. The Detox Market
  3. Follain
  4. Beautycounter
  5. Sephora
  6. Ulta Beauty
  7. Target
  8. Thrive Market
  9. Ilia
  10. Saie
  11. Tower 28
  12. Kosas
  13. Osea
  14. Youth To The People
  15. Versed

From our monthly measurement for natural cosmetics in the United States. Marketplaces and platforms are left out. AI answers change; this is a snapshot, not an endorsement. How we measure.

See the full ranking for natural cosmetics ›

Other questions shoppers ask

Is AI sending these shoppers to someone else?

See the buying questions where AI names another store instead of yours, and what to change. Free, no account.

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