#15
of 52 stores measured
The index › the United States › Perfume › Costco
Costco in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy perfume, is Costco named? This is the answer from our latest monthly measurement, November 2026.
6/35
buying questions where AI names it; the category median is 4
3
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Costco
#13Neiman Marcus10/35
#14Ministry of Scent7/35
See the full ranking for Perfume
#15Costco6/35
#16Bloomingdale's14/35
#17Saks Fifth Avenue10/35
What AI says about Costco
In the 7 answers that name Costco, AI mentions: specialist (1x), premium (1x), quality (1x).
“Costco, Limited selection, but excellent pricing and return policy when fragrance is available.”
ChatGPT, asked: where should I shop online for men's cologne in the US
“Costco, If you have a membership, its online fragrance deals can be very good, particularly on gift sets and popular designer brands.”
ChatGPT, asked: where can I buy cheap perfume online in the US
“During the holidays and sporadically throughout the year, Costco's website sells luxury designer fragrances (Creed, Tom Ford, Maison Margiela, Jo Malone) at unbeatable prices with an unbeatable return policy.”
Gemini, asked: which American webshop sells discounted designer fragrances
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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