DS & Durga in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy perfume, is DS & Durga named? This is the answer from our latest monthly measurement, October 2026.
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around DS & Durga
| #21 | Tom Ford Beauty | 1/35 |
| #22 | The Perfumed Court | 6/35 |
| #23 | DS & Durga | 4/35 |
| #24 | Imaginary Authors | 3/35 |
| #25 | Arielle Shoshana | 2/35 |
See the full ranking for Perfume
What AI says about DS & Durga
In the 5 answers that name DS & Durga, AI mentions: specialist (3x).
“Excellent for brands such as Amouage, DS & Durga, Zoologist, Nishane, Maison Crivelli, Orto Parisi, and more.”
ChatGPT, asked: where can I buy niche fragrance online in the US
“Good examples include: - Maison Francis Kurkdjian - Frederic Malle - Amouage - Diptyque - Le Labo - Byredo - Penhaligon’s - Serge Lutens - DS & Durga - Imaginary Authors - Zoologist - Parfums de Marly ### Best for samples, decants, and...”
ChatGPT, asked: where should a perfume collector shop online in the US
“Great for discovery, samples, and brands such as DS & Durga, Amouage, Nishane, Serge Lutens, Maison Crivelli, and many more.”
ChatGPT, asked: where can I buy niche perfume online in the US instead of going to a general retailer
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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