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Imaginary Authors in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy perfume, is Imaginary Authors named? This is the answer from our latest monthly measurement, October 2026.

#24

of 52 stores measured

3/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Imaginary Authors

#22	The Perfumed Court	6/35
#23	DS & Durga	4/35
#24	Imaginary Authors	3/35
#25	Arielle Shoshana	2/35
#26	Arquiste	2/35

See the full ranking for Perfume

What AI says about Imaginary Authors

In the 3 answers that name Imaginary Authors, AI mentions: specialist (2x).

“Good examples include: - Maison Francis Kurkdjian - Frederic Malle - Amouage - Diptyque - Le Labo - Byredo - Penhaligon’s - Serge Lutens - DS & Durga - Imaginary Authors - Zoologist - Parfums de Marly ### Best for samples, decants, and...”

ChatGPT, asked: where should a perfume collector shop online in the US

“Examples include Maison Francis Kurkdjian, Frederic Malle, Byredo, Diptyque, Le Labo, DS & Durga, Zoologist, Imaginary Authors, Amouage, and Etat Libre d’Orange.”

ChatGPT, asked: where can I buy niche perfume online in the US instead of going to a general retailer

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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