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Saks in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy perfume, is Saks named? This is the answer from our latest monthly measurement, November 2026.

#24

of 52 stores measured

5/35

buying questions where AI names it; the category median is 4

1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Saks

See the full ranking for Perfume

What AI says about Saks

In the 5 answers that name Saks, AI mentions: premium (1x), specialist (1x), trusted (1x).

“Bloomingdale’s, Saks, and Neiman Marcus are also strong for high-end brands.”

ChatGPT, asked: where is the best place to buy perfume online in the US

“Department stores, Macy’s, Nordstrom, Bloomingdale’s, Saks; common for prestige fragrance and gift sets.”

ChatGPT, asked: where do most Americans buy their fragrance online

“Bloomingdale’s / Neiman Marcus / Saks, Useful for luxury or niche brands; expedited delivery may be available depending on the item and destination.”

ChatGPT, asked: where can I order perfume online in the US and get it within two days

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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