#13
of 32 stores measured
The index › the United States › Running gear › Backcountry
Backcountry in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy running gear, is Backcountry named? This is the answer from our latest monthly measurement, November 2026.
5/35
buying questions where AI names it; the category median is 1
0
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Backcountry
#11Joe's New Balance Outlet6/35
#12TJ Maxx6/35
See the full ranking for Running gear
#13Backcountry5/35
#14Marshalls5/35
#15B&H Photo Video2/35
What AI says about Backcountry
In the 8 answers that name Backcountry, AI mentions: low prices (2x), premium (1x).
“[Steep & Cheap](https://www.steepandcheap.com): Backcountry’s outlet site, offering great flash sales on trail running gear, hydration packs, and apparel.”
Gemini, asked: where can I buy running gear online in America
“…https://www.runningwarehouse.com/ - Backcountry, Reputable outdoor retailer with many trail and mountain-running brands.”
ChatGPT, asked: what is a reliable American webshop to buy trail running shoes
“Why it’s great: Backcountry specializes in mountain sports.”
Gemini, asked: what is a reliable American webshop to buy trail running shoes
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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See the questions I loseIs this your store and do you want it out of the index? Email hello@krilloai.com and we remove it the same day.