Best online stores for running gear in the US
35 buying questions · the United States · 2 assistants
| # | Store | Named | Recommended |
|---|---|---|---|
| 1 |
Running Warehouse runningwarehouse.com |
32 / 35 +32 | 25 |
| 2 |
Fleet Feet fleetfeet.com |
27 / 35 +27 | 12 |
| 3 |
Dick’s Sporting Goods dickssportinggoods.com |
11 / 35 +11 | 3 |
| 4 |
Sierra sierra.com |
10 / 35 +10 | 3 |
| 5 |
Road Runner Sports roadrunnersports.com |
18 / 35 +18 | 2 |
| 6 |
Saucony saucony.com |
7 / 35 +7 | 1 |
| 7 |
The Feed thefeed.com |
4 / 35 +4 | 1 |
| 8 |
Decathlon decathlon.com |
3 / 35 +3 | 1 |
| 9 |
Swiftwick swiftwick.com |
1 / 35 +1 | 1 |
| 10 |
Joe's New Balance Outlet joesnewbalanceoutlet.com |
6 / 35 +6 | 0 |
| 11 |
Heart Rate Monitors USA heartratemonitorsusa.com |
1 / 35 +1 | 0 |
| 12 |
Injinji injinji.com |
1 / 35 +1 | 0 |
| 13 |
Playmakers playmakers.com |
1 / 35 +1 | 0 |
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Category median: named in 0 of 35 questions (the middle store of all 28 stores we measured; +n is how many questions a store is above it).
Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 15 stores were named in none of these questions.
This ranking covers the 28 stores we measure in this category. That is not every store in the market.
The top 10, real questions with who AI named, the sites AI cites and how it describes #1. Free, by email.
Named is not recommended
Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.
Where AI sends shoppers
Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.
| Amazon Marketplace |
27 of 69 | AI sends shoppers there. Selling there too, or being clearly better on your own site, both help. |
| eBay Platform |
7 of 69 | AI sends shoppers there. Check whether you can be listed. |
| Google Shopping Comparison or test site |
3 of 69 | Make sure your products are listed there with full and correct data. |
| Mercari Platform |
2 of 69 | AI sends shoppers there. Check whether you can be listed. |
| Poshmark Platform |
2 of 69 | AI sends shoppers there. Check whether you can be listed. |
| RunRepeat Platform |
2 of 69 | AI sends shoppers there. Check whether you can be listed. |
| Amazon Renewed Platform |
1 of 69 | AI sends shoppers there. Check whether you can be listed. |
| Depop Platform |
1 of 69 | AI sends shoppers there. Check whether you can be listed. |
The questions we asked
Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.
- I usually shop at big general retailers for running gear but which specialized American running store should I try instead
AI named: Fleet Feet, Road Runner Sports, Running Warehouse - are there any smaller American online running shops I should know about besides the big department stores
AI named: Running Warehouse, Holabird Sports, Gazelle Sports - what is a good US website to order road running shoes from
AI named: Running Warehouse, Fleet Feet, Road Runner Sports - what is a reliable American webshop to buy trail running shoes
AI named: REI, Running Warehouse, Backcountry - where can I buy a treadmill online from a reliable US store
AI named: Dick’s Sporting Goods, Costco, Horizon Fitness - where can I buy affordable running gear online in the US
AI named: Running Warehouse, Sierra, REI Outlet - where can I buy running clothes online in America with free and fast shipping
AI named: Amazon, Zappos, Running Warehouse - where can I buy running gear online in America
AI named: Running Warehouse, Road Runner Sports, Fleet Feet - where can I buy running gear online in the US and return it easily if it doesn't fit
AI named: Zappos, REI, Fleet Feet - where can I buy running shoes for kids online in the US
AI named: Nike, New Balance, ASICS - where can I find a trustworthy American store to buy running socks online
AI named: Running Warehouse, Fleet Feet, REI - where can I find cheap running clothes online in America
AI named: Old Navy, Walmart, Target - where do most American runners shop online for their gear
AI named: Amazon, Running Warehouse, REI - where is a good place to buy a GPS running watch online in the US
AI named: REI, Running Warehouse, Garmin - where is the best place to buy running shoes online in the US
AI named: Running Warehouse, Fleet Feet, REI - where should a competitive marathon runner buy gear online in the US
AI named: Running Warehouse, Fleet Feet, The Feed - which American online retailer should I use to buy a running hydration vest
AI named: REI, Running Warehouse, Backcountry - which American online shop always has running shoes in stock in all sizes
AI named: Running Warehouse, Zappos, Road Runner Sports - which American online store sells running shoes at the lowest prices
AI named: Sierra, Joe’s New Balance Outlet, Nike Factory - which American webshop delivers running shoes the fastest
AI named: Amazon, Zappos, Dick’s Sporting Goods - which American webshop sells high quality running accessories
AI named: Running Warehouse, Road Runner Sports, Fleet Feet - which American webshop specializes in running gear for women
AI named: Oiselle, Title Nine, rabbit - which American website has the best deals on trail running gear
AI named: Sierra, Running Warehouse, REI Outlet - which US online shop is known for selling running gear reliably
AI named: Running Warehouse, Road Runner Sports, Fleet Feet - which US online store focuses on gear for trail runners and ultramarathoners
AI named: The Trail Running Store, SkyRun, San Francisco Running Company - which US online store has the best return policy for running shoes
AI named: REI Co-op, Brooks.com, Fleet Feet - which US online store has the best selection of running shorts and tops
AI named: Running Warehouse, Nike, Adidas - which US online store has the cheapest running watches
AI named: Amazon, Walmart, Best Buy - which US webshop gives you the most value for money when buying running shoes
AI named: Running Warehouse, Joe’s New Balance Outlet, Sierra - which US webshop offers the best warranty when buying a GPS running watch online
AI named: REI, Best Buy, Garmin - which US website is best for buying running clothes and shoes
AI named: Running Warehouse, Fleet Feet, REI - which dedicated running webshop in the US is a good alternative to buying from a large general sports retailer
AI named: Running Warehouse, Fleet Feet, Road Runner Sports - which online running store in the US is best for beginners who are just starting out
AI named: Fleet Feet, Running Warehouse, Road Runner Sports - which online running store in the US ships the same day I order
AI named: Running Warehouse, Road Runner Sports, Fleet Feet - which online store should I go to if I want to buy everything I need for running
AI named: Running Warehouse, Fleet Feet, REI
How to read this
This is a snapshot
AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.
What is not in it
No paid positions. A store cannot buy its way in, and the order follows from the answers alone.
Why not every question counts
If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.
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