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Marshalls in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy running gear, is Marshalls named? This is the answer from our latest monthly measurement, November 2026.

#14

of 32 stores measured

5/35

buying questions where AI names it; the category median is 1

0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Marshalls

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What AI says about Marshalls

In the 5 answers that name Marshalls, AI mentions: low prices (1x).

“[Sierra](https://www.sierra.com/) (formerly Sierra Trading Post): Owned by the same company as TJ Maxx and Marshalls.”

Gemini, asked: where can I buy affordable running gear online in the US

“The Best for Pure Dirt-Cheap Discounts: [Sierra](https://www.sierra.com) (formerly Sierra Trading Post) Sierra is owned by the TJX Companies (TJ Maxx/Marshalls) and is essentially an online overstock outlet for outdoor and athletic gear.”

Gemini, asked: which US webshop gives you the most value for money when buying running shoes

“Why it’s the best: Owned by the same parent company as Marshalls and TJ Maxx, Sierra gets overstock directly from brands like Altra, Saucony, Topo Athletic, and Smartwool.”

Gemini, asked: which American website has the best deals on trail running gear

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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