Decathlon in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy running gear, is Decathlon named? This is the answer from our latest monthly measurement, October 2026.
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Decathlon
| #6 | Saucony | 7/35 |
| #7 | The Feed | 4/35 |
| #8 | Decathlon | 3/35 |
| #9 | Swiftwick | 1/35 |
| #10 | Joe's New Balance Outlet | 6/35 |
See the full ranking for Running gear
What AI says about Decathlon
In the 5 answers that name Decathlon, AI mentions: low prices (2x), premium (1x).
“Decathlon, best for affordable basics and beginner gear.”
ChatGPT, asked: which online store should I go to if I want to buy everything I need for running
“Decathlon, Good-value running clothing, hydration items, lights, and accessories, particularly if you do not need a premium brand.”
ChatGPT, asked: where can I buy affordable running gear online in the US
“Where to save: Cheap 100% polyester shirts and shorts from Target or Decathlon perform nearly as well as an $80 Nike outfit.”
Gemini, asked: where can I buy affordable running gear online in the US
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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