The Feed in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy running gear, is The Feed named? This is the answer from our latest monthly measurement, October 2026.
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around The Feed
| #5 | Road Runner Sports | 18/35 |
| #6 | Saucony | 7/35 |
| #7 | The Feed | 4/35 |
| #8 | Decathlon | 3/35 |
| #9 | Swiftwick | 1/35 |
See the full ranking for Running gear
What AI says about The Feed
“Unlike buying whole boxes on Amazon, The Feed lets you buy single servings so you can try different flavors and brands (Maurten, Gu, Skratch, SIS) without committing to a full box.”
Gemini, asked: where can I buy running gear online in America
“Unlike other sites that force you to buy a box of 12 or 24 gels, The Feed lets you buy single servings.”
Gemini, asked: where should a competitive marathon runner buy gear online in the US
“If you specifically need ultramarathon nutrition and fueling gear, The Feed is the premier US online store.”
Gemini, asked: which US online store focuses on gear for trail runners and ultramarathoners
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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